Scale and scope effects on advertising agency costs:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Cambridge, Mass.
1990
|
| Schriftenreihe: | Working paper series / National Bureau of Economic Research
3463 |
| Beschreibung: | 58 S. graph. Darst. |
Internformat
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| 100 | 1 | |a Silk, Alvin J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Scale and scope effects on advertising agency costs |c Alvin J. Silk ; Ernst T. Berndt |
| 264 | 1 | |a Cambridge, Mass. |c 1990 | |
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Datensatz im Suchindex
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:02:57Z |
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| spelling | Silk, Alvin J. Verfasser aut Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt Cambridge, Mass. 1990 58 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Working paper series / National Bureau of Economic Research 3463 Berndt, Ernst R. Sonstige (DE-588)128550783 oth National Bureau of Economic Research Working paper series 3463 (DE-604)BV002801238 3463 |
| spellingShingle | Silk, Alvin J. Scale and scope effects on advertising agency costs |
| title | Scale and scope effects on advertising agency costs |
| title_auth | Scale and scope effects on advertising agency costs |
| title_exact_search | Scale and scope effects on advertising agency costs |
| title_full | Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt |
| title_fullStr | Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt |
| title_full_unstemmed | Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt |
| title_short | Scale and scope effects on advertising agency costs |
| title_sort | scale and scope effects on advertising agency costs |
| volume_link | (DE-604)BV002801238 |
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