APA-Zitierstil (7. Ausg.)

Silk, A. J. (1990). Scale and scope effects on advertising agency costs.

Chicago-Zitierstil (17. Ausg.)

Silk, Alvin J. Scale and Scope Effects on Advertising Agency Costs. Cambridge, Mass, 1990.

MLA-Zitierstil (9. Ausg.)

Silk, Alvin J. Scale and Scope Effects on Advertising Agency Costs. 1990.