About face: the secrets of emotionally effective advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 196 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780749457570 0749457570 |
Internformat
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| 653 | |a Advertising--Research. | ||
| 653 | |a Emotions. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Hill, Dan |
| author_facet | Hill, Dan |
| author_role | aut |
| author_sort | Hill, Dan |
| author_variant | d h dh |
| building | Verbundindex |
| bvnumber | BV026935486 |
| classification_rvk | CW 7500 |
| ctrlnum | (OCoLC)706863134 (DE-599)HBZHT016521262 |
| discipline | Psychologie |
| format | Book |
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| id | DE-604.BV026935486 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:21:37Z |
| institution | BVB |
| isbn | 9780749457570 0749457570 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022457145 |
| oclc_num | 706863134 |
| open_access_boolean | |
| owner | DE-188 DE-11 |
| owner_facet | DE-188 DE-11 |
| physical | XII, 196 S. Ill., graph. Darst., Kt. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Hill, Dan Verfasser aut About face the secrets of emotionally effective advertising Dan Hill London [u.a.] Kogan Page 2010 XII, 196 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Emotionale Werbung (DE-588)4491154-3 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Advertising--Psychological aspects. Decision making--Psychological aspects. Advertising--Research. Emotions. Emotionale Werbung (DE-588)4491154-3 s Werbepsychologie (DE-588)4140889-5 s DE-188 http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3910827&custom_att_2=simple_viewer Inhaltsverzeichnis |
| spellingShingle | Hill, Dan About face the secrets of emotionally effective advertising Emotionale Werbung (DE-588)4491154-3 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4491154-3 (DE-588)4140889-5 |
| title | About face the secrets of emotionally effective advertising |
| title_auth | About face the secrets of emotionally effective advertising |
| title_exact_search | About face the secrets of emotionally effective advertising |
| title_full | About face the secrets of emotionally effective advertising Dan Hill |
| title_fullStr | About face the secrets of emotionally effective advertising Dan Hill |
| title_full_unstemmed | About face the secrets of emotionally effective advertising Dan Hill |
| title_short | About face |
| title_sort | about face the secrets of emotionally effective advertising |
| title_sub | the secrets of emotionally effective advertising |
| topic | Emotionale Werbung (DE-588)4491154-3 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Emotionale Werbung Werbepsychologie |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3910827&custom_att_2=simple_viewer |
| work_keys_str_mv | AT hilldan aboutfacethesecretsofemotionallyeffectiveadvertising |