Revenue management: a practical pricing perspective
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2011
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 273 S. graph. Darst. |
| ISBN: | 9780230241411 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
REVENUE MANAGEMENT
A PRACTICAL PRICING PERSPECTIVE EDITED BY IAN YEOMAN
ASSOCIATE PROFESSOR OF TOURISM FUTURES, VICTORIA UNIVERSITY OF
WELLINGTON
AND
UNA MCMAHON-BEATTIE HEAD OF DEPARTMENT, HOSPITALITY AND TOURISM
MANAGEMENT, UNIVERSITY OF ULSTER
MACMILLAN
IMAGE 2
CONTENTS
LIST OF TABLES IX
LIST OF FIGURES X
CONTRIBUTORS XII
FOREWORDS XVI
INTRODUCTION: HOW TO DO IT? 1
IAN YEOMAN AND UNA MCMAHON-BEATTIE
PART I REVENUE MANAGEMENT THEORY AND ISSUES
1 THE APPLICATIONS OF REVENUE MANAGEMENT AND PRICING 9 CATHERINE
CLEOPHAS, IAN YEOMAN, UNA MCMAHON-BEATTIE AND EMRE VERAL
2 THE ROLE OF SPACE IN REVENUE MANAGEMENT 17
SHERYL E. KIMES AND LEO M. RENAGHAN
3 PRICING AND REVENUE OPTIMIZATION: MAXIMIZING STAFF EFFECTIVENESS 29
WARREN H. LIEBERMAN
4 THE ERA OF CONVERGENCE IN REVENUE MANAGEMENT 42
RAMESH VENKAT
5 DOES THE CUSTOMER TRUST YOU? 55
UNA MCMAHON BEATTIE, ADRIAN PALMER AND IAN YEOMAN
6 THE CHANGING MEANING OF LUXURY 72
IAN YEOMAN AND UNA MCMAHON-BEATTIE
7 THE FUTURE OF AIRLINE DISTRIBUTION AND REVENUE MANAGEMENT 86 BEN VINOD
8 GLOBAL DISTRIBUTION SYSTEMS (GDS) CAPABILITIES, ORIGIN AND DESTINATION
(OD) CONTROL AND DYNAMIC PRICING 108
KARL ISLER
9 B2B PRICE OPTIMIZATION ANALYTICS 120
JON A. HIGBIE
/
VII
IMAGE 3
VIII CONTENTS
10 FENCING IN THE PRACTICE OF REVENUE MANAGEMENT 136
MICHAEL ZHANG
PART II APPLICATIONS
11 SEARCH ENGINE ADVERTISING: AN OVERVIEW FROM A REVENUE MANAGEMENT
ANGLE 153
OZGTIR OZLUK
12 REVENUE MANAGEMENT AND AIR CARGO 166
RAJA KASILINGAM
13 PRACTICAL PRICING FOR THE HOTEL INDUSTRY 180
WARREN H. LIEBERMAN
14 PRACTICAL PRICING AND THE AIRLINE INDUSTRY 192
STEFAN POELT
15 SETTING OPTIMAL RENTS FOR APARTMENT FIRMS 208
JIAN WANG
16 PRACTICAL PRICING AND THE RESTAURANT INDUSTRY: APPLICATION OF REVENUE
MANAGEMENT PRINCIPLES TO PRICING MENUS AND SERVICES 221
SUNMEE CHOI
17 PRACTICAL PRICING FOR THE CAR PARK INDUSTRY 234
JOSE GUADIX
18 GOLF COURSE REVENUE MANAGEMENT 246
LILA RASEKH AND YIHUA LI
INDEX 257
|
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| spelling | Revenue management a practical pricing perspective ed. by Ian Yeoman and Una McMahon-Beattie 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2011 XX, 273 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Preispolitik (DE-588)4047118-4 gnd rswk-swf Revenue Management (DE-588)4444408-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Revenue Management (DE-588)4444408-4 s Preispolitik (DE-588)4047118-4 s DE-188 Yeoman, Ian Sonstige (DE-588)1027291538 oth McMahon-Beattie, Una Sonstige (DE-588)1213493986 oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022454210&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4047118-4 (DE-588)4444408-4 (DE-588)4143413-4 |
| title | Revenue management a practical pricing perspective |
| title_auth | Revenue management a practical pricing perspective |
| title_exact_search | Revenue management a practical pricing perspective |
| title_full | Revenue management a practical pricing perspective ed. by Ian Yeoman and Una McMahon-Beattie |
| title_fullStr | Revenue management a practical pricing perspective ed. by Ian Yeoman and Una McMahon-Beattie |
| title_full_unstemmed | Revenue management a practical pricing perspective ed. by Ian Yeoman and Una McMahon-Beattie |
| title_short | Revenue management |
| title_sort | revenue management a practical pricing perspective |
| title_sub | a practical pricing perspective |
| topic | Preispolitik (DE-588)4047118-4 gnd Revenue Management (DE-588)4444408-4 gnd |
| topic_facet | Preispolitik Revenue Management Aufsatzsammlung |
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