Corporate communication: strategic adaptation for global practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Lang
2010
|
| Schlagworte: | |
| Beschreibung: | XIX, 238 S. |
| ISBN: | 9781433106224 9781433106217 |
Internformat
MARC
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| 020 | |a 9781433106224 |9 978-1-433-10622-4 | ||
| 020 | |a 9781433106217 |9 978-1-4331-0621-7 | ||
| 035 | |a (OCoLC)699863298 | ||
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| 100 | 1 | |a Goodman, Michael B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Corporate communication |b strategic adaptation for global practice |c Michael B. Goodman ; Peter B. Hirsch |
| 264 | 1 | |a New York, NY [u.a.] |b Lang |c 2010 | |
| 300 | |a XIX, 238 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Imagepolitik |0 (DE-588)4343856-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Stakeholder |0 (DE-588)4300861-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |D s |
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| 689 | 0 | 4 | |a Imagepolitik |0 (DE-588)4343856-8 |D s |
| 689 | 0 | 5 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Hirsch, Peter B. |e Verfasser |0 (DE-588)14142981X |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-022452932 | |
Datensatz im Suchindex
| _version_ | 1814192952931516416 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Goodman, Michael B. Hirsch, Peter B. |
| author_GND | (DE-588)14142981X |
| author_facet | Goodman, Michael B. Hirsch, Peter B. |
| author_role | aut aut |
| author_sort | Goodman, Michael B. |
| author_variant | m b g mb mbg p b h pb pbh |
| building | Verbundindex |
| bvnumber | BV026930577 |
| ctrlnum | (OCoLC)699863298 (DE-599)DNB1000475204 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026930577 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-28T21:00:24Z |
| institution | BVB |
| isbn | 9781433106224 9781433106217 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022452932 |
| oclc_num | 699863298 |
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| owner | DE-188 |
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| physical | XIX, 238 S. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Lang |
| record_format | marc |
| spelling | Goodman, Michael B. Verfasser aut Corporate communication strategic adaptation for global practice Michael B. Goodman ; Peter B. Hirsch New York, NY [u.a.] Lang 2010 XIX, 238 S. txt rdacontent n rdamedia nc rdacarrier Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Imagepolitik (DE-588)4343856-8 gnd rswk-swf Stakeholder (DE-588)4300861-6 gnd rswk-swf Investor Relations (DE-588)4331168-4 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Kommunikation (DE-588)4031883-7 s Investor Relations (DE-588)4331168-4 s Stakeholder (DE-588)4300861-6 s Imagepolitik (DE-588)4343856-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-188 Hirsch, Peter B. Verfasser (DE-588)14142981X aut |
| spellingShingle | Goodman, Michael B. Hirsch, Peter B. Corporate communication strategic adaptation for global practice Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Imagepolitik (DE-588)4343856-8 gnd Stakeholder (DE-588)4300861-6 gnd Investor Relations (DE-588)4331168-4 gnd |
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| title | Corporate communication strategic adaptation for global practice |
| title_auth | Corporate communication strategic adaptation for global practice |
| title_exact_search | Corporate communication strategic adaptation for global practice |
| title_full | Corporate communication strategic adaptation for global practice Michael B. Goodman ; Peter B. Hirsch |
| title_fullStr | Corporate communication strategic adaptation for global practice Michael B. Goodman ; Peter B. Hirsch |
| title_full_unstemmed | Corporate communication strategic adaptation for global practice Michael B. Goodman ; Peter B. Hirsch |
| title_short | Corporate communication |
| title_sort | corporate communication strategic adaptation for global practice |
| title_sub | strategic adaptation for global practice |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Imagepolitik (DE-588)4343856-8 gnd Stakeholder (DE-588)4300861-6 gnd Investor Relations (DE-588)4331168-4 gnd |
| topic_facet | Öffentlichkeitsarbeit Kommunikation Multinationales Unternehmen Imagepolitik Stakeholder Investor Relations |
| work_keys_str_mv | AT goodmanmichaelb corporatecommunicationstrategicadaptationforglobalpractice AT hirschpeterb corporatecommunicationstrategicadaptationforglobalpractice |