Emerging business online: global markets and the power of B2B internet marketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
FT Press
2011
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 291 S. graph. Darst. |
| ISBN: | 9780137064410 |
Internformat
MARC
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| 300 | |a XI, 291 S. |b graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022452707 | ||
Datensatz im Suchindex
| _version_ | 1804145569330888704 |
|---|---|
| adam_text | IMAGE 1
EMERGING BUSINESS
ONLINE
GLOBAL MARKETS AND THE POWER OF B?B INTERNET MARKETING
LARA FAWZY AND LUCAS DWORSKI
IMAGE 2
CONTENTS
INTRODUCTION 1
CHAPTER 1 EMERGING MARKETS 9
CHAPTER 2 BUSINESS STRATEGY 31
CHAPTER 3 THE EBOCUBE AND BUSINESS MODELS 53
CHAPTER 4 MARKETING BY THE DASHBOARD LIGHT 81
CHAPTER 5 MANAGING CUSTOMER RELATIONSHIPS THROUGH THE BUYING CYCLE 113
CHAPTER 6 CAMPAIGN OPTIMIZATION, GLOCALIZATION, AND THE POWER OF EMAIL
145
CHAPTER 7 WINNING WITH WEBCASTS, WEBSITES, AND MORE 185
CHAPTER 8 WEB BANNERS AND INTEGRATING OFFLINE CHANNELS INTO YOUR EBOCUBE
STRATEGY: OFFLINE ISN T DEAD! 219
CHAPTER 9 MARKETING OPERATIONS (MOPS) 237
REFERENCES 283
INDEX 285
|
| any_adam_object | 1 |
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| dewey-full | 658.8/72 |
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| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T23:21:32Z |
| institution | BVB |
| isbn | 9780137064410 |
| language | English |
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| spelling | Fawzy, Lara Verfasser aut Emerging business online global markets and the power of B2B internet marketing Lara Fawzy and Lucas Dworski 1. print. Upper Saddle River, NJ FT Press 2011 XI, 291 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s Online-Marketing (DE-588)7706419-7 s Internationales Marketing (DE-588)4125431-4 s DE-188 Dworski, Lucas Verfasser aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022452707&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fawzy, Lara Dworski, Lucas Emerging business online global markets and the power of B2B internet marketing Internationales Marketing (DE-588)4125431-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Online-Marketing (DE-588)7706419-7 gnd |
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| title | Emerging business online global markets and the power of B2B internet marketing |
| title_auth | Emerging business online global markets and the power of B2B internet marketing |
| title_exact_search | Emerging business online global markets and the power of B2B internet marketing |
| title_full | Emerging business online global markets and the power of B2B internet marketing Lara Fawzy and Lucas Dworski |
| title_fullStr | Emerging business online global markets and the power of B2B internet marketing Lara Fawzy and Lucas Dworski |
| title_full_unstemmed | Emerging business online global markets and the power of B2B internet marketing Lara Fawzy and Lucas Dworski |
| title_short | Emerging business online |
| title_sort | emerging business online global markets and the power of b2b internet marketing |
| title_sub | global markets and the power of B2B internet marketing |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internationales Marketing Business-to-Business-Marketing Online-Marketing |
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