Kellogg on marketing:
Gespeichert in:
Weitere Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Hoboken, NJ
Wiley
2010
|
Ausgabe: | 2. ed. |
Schlagworte: | |
Beschreibung: | XIX, 426 S. graph. Darst. |
Internformat
MARC
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700 | 1 | |a Tybout, Alice M. |0 (DE-588)136782701 |4 edt | |
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Datensatz im Suchindex
_version_ | 1804145552553672704 |
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any_adam_object | |
author2 | Tybout, Alice M. |
author2_role | edt |
author2_variant | a m t am amt |
author_GND | (DE-588)136782701 |
author_facet | Tybout, Alice M. |
building | Verbundindex |
bvnumber | BV026913827 |
ctrlnum | (OCoLC)837610633 (DE-599)HBZHT016545288 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 2. ed. |
format | Book |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV026913827 |
illustrated | Illustrated |
indexdate | 2024-07-09T23:21:16Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022437617 |
oclc_num | 837610633 |
open_access_boolean | |
owner | DE-188 |
owner_facet | DE-188 |
physical | XIX, 426 S. graph. Darst. |
publishDate | 2010 |
publishDateSearch | 2010 |
publishDateSort | 2010 |
publisher | Wiley |
record_format | marc |
spelling | Kellogg on marketing ed. by Alice M. Tybout ... 2. ed. Hoboken, NJ Wiley 2010 XIX, 426 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-188 Tybout, Alice M. (DE-588)136782701 edt |
spellingShingle | Kellogg on marketing Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
title | Kellogg on marketing |
title_auth | Kellogg on marketing |
title_exact_search | Kellogg on marketing |
title_full | Kellogg on marketing ed. by Alice M. Tybout ... |
title_fullStr | Kellogg on marketing ed. by Alice M. Tybout ... |
title_full_unstemmed | Kellogg on marketing ed. by Alice M. Tybout ... |
title_short | Kellogg on marketing |
title_sort | kellogg on marketing |
topic | Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Aufsatzsammlung |
work_keys_str_mv | AT tyboutalicem kelloggonmarketing |