Qualitative research methods in public relations and marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XI, 397 S. |
| ISBN: | 9780415471176 0415471176 9780415471183 0415471184 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t | ||
| 008 | 110326s2011 |||| 00||| eng d | ||
| 020 | |a 9780415471176 |9 978-0-415-47117-6 | ||
| 020 | |a 0415471176 |9 0-415-47117-6 | ||
| 020 | |a 9780415471183 |9 978-0-415-47118-3 | ||
| 020 | |a 0415471184 |9 0-415-47118-4 | ||
| 035 | |a (OCoLC)730269586 | ||
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| 041 | 0 | |a eng | |
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| 082 | 0 | |a 659.2072 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Daymon, Christine |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Qualitative research methods in public relations and marketing communications |c Christine Daymon and Immy Holloway |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2011 | |
| 300 | |a XI, 397 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Qualitative Methode |0 (DE-588)4137346-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 0 | 2 | |a Qualitative Methode |0 (DE-588)4137346-7 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Holloway, Immy |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022403229 | ||
Datensatz im Suchindex
| _version_ | 1804145513052766208 |
|---|---|
| any_adam_object | |
| author | Daymon, Christine Holloway, Immy |
| author_facet | Daymon, Christine Holloway, Immy |
| author_role | aut aut |
| author_sort | Daymon, Christine |
| author_variant | c d cd i h ih |
| building | Verbundindex |
| bvnumber | BV026876712 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)730269586 (DE-599)BSZ329639099 |
| dewey-full | 659.2072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2072 |
| dewey-search | 659.2072 |
| dewey-sort | 3659.2072 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV026876712 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:20:38Z |
| institution | BVB |
| isbn | 9780415471176 0415471176 9780415471183 0415471184 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022403229 |
| oclc_num | 730269586 |
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| owner_facet | DE-188 DE-945 |
| physical | XI, 397 S. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Routledge |
| record_format | marc |
| spelling | Daymon, Christine Verfasser aut Qualitative research methods in public relations and marketing communications Christine Daymon and Immy Holloway 2. ed. London [u.a.] Routledge 2011 XI, 397 S. txt rdacontent n rdamedia nc rdacarrier Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Qualitative Methode (DE-588)4137346-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Marktkommunikation (DE-588)4131075-5 s Qualitative Methode (DE-588)4137346-7 s DE-188 Holloway, Immy Verfasser aut |
| spellingShingle | Daymon, Christine Holloway, Immy Qualitative research methods in public relations and marketing communications Marktkommunikation (DE-588)4131075-5 gnd Qualitative Methode (DE-588)4137346-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4137346-7 (DE-588)4043188-5 |
| title | Qualitative research methods in public relations and marketing communications |
| title_auth | Qualitative research methods in public relations and marketing communications |
| title_exact_search | Qualitative research methods in public relations and marketing communications |
| title_full | Qualitative research methods in public relations and marketing communications Christine Daymon and Immy Holloway |
| title_fullStr | Qualitative research methods in public relations and marketing communications Christine Daymon and Immy Holloway |
| title_full_unstemmed | Qualitative research methods in public relations and marketing communications Christine Daymon and Immy Holloway |
| title_short | Qualitative research methods in public relations and marketing communications |
| title_sort | qualitative research methods in public relations and marketing communications |
| topic | Marktkommunikation (DE-588)4131075-5 gnd Qualitative Methode (DE-588)4137346-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Marktkommunikation Qualitative Methode Öffentlichkeitsarbeit |
| work_keys_str_mv | AT daymonchristine qualitativeresearchmethodsinpublicrelationsandmarketingcommunications AT hollowayimmy qualitativeresearchmethodsinpublicrelationsandmarketingcommunications |