Handbook of brand relationships:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, NY [u.a.]
Sharpe
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXI, 424 S. Ill., graph. Darst. |
| ISBN: | 9780765623577 0765623579 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20130426 | ||
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| 020 | |a 9780765623577 |9 978-0-7656-2357-7 | ||
| 020 | |a 0765623579 |9 0-7656-2357-9 | ||
| 035 | |a (OCoLC)845464643 | ||
| 035 | |a (DE-599)GBV588894591 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 658.827 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 245 | 1 | 0 | |a Handbook of brand relationships |c Deborah J. MacInnis ; C. Whan Park ; Joseph W. Priester, eds. |
| 264 | 1 | |a Armonk, NY [u.a.] |b Sharpe |c 2010 | |
| 300 | |a XXI, 424 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Psychologie |0 (DE-588)4047704-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
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| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
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| 689 | 0 | 2 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 0 | 3 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
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| 689 | 1 | 1 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a MacInnis, Deborah J. |0 (DE-588)134232992 |4 edt | |
| 856 | 4 | |u http://www.gbv.de/dms/zbw/588894591.pdf |z kostenfrei |3 Inhaltsverzeichnis | |
| 856 | 4 | 2 | |m V:DE-604 |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018975150&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022403206 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804145513050669056 |
|---|---|
| any_adam_object | 1 |
| author2 | MacInnis, Deborah J. |
| author2_role | edt |
| author2_variant | d j m dj djm |
| author_GND | (DE-588)134232992 |
| author_facet | MacInnis, Deborah J. |
| building | Verbundindex |
| bvnumber | BV026876688 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)845464643 (DE-599)GBV588894591 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026876688 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:20:38Z |
| institution | BVB |
| isbn | 9780765623577 0765623579 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022403206 |
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| physical | XXI, 424 S. Ill., graph. Darst. |
| publishDate | 2010 |
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| publisher | Sharpe |
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| spelling | Handbook of brand relationships Deborah J. MacInnis ; C. Whan Park ; Joseph W. Priester, eds. Armonk, NY [u.a.] Sharpe 2010 XXI, 424 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Verbraucher (DE-588)4062632-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Beziehungsmarketing (DE-588)4789127-0 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s DE-188 Kundenbindung (DE-588)4384508-3 s 1\p DE-604 MacInnis, Deborah J. (DE-588)134232992 edt http://www.gbv.de/dms/zbw/588894591.pdf kostenfrei Inhaltsverzeichnis V:DE-604 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018975150&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of brand relationships Verbraucher (DE-588)4062632-5 gnd Markenpolitik (DE-588)4144679-3 gnd Psychologie (DE-588)4047704-6 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4144679-3 (DE-588)4047704-6 (DE-588)4789127-0 (DE-588)4136439-9 (DE-588)4384508-3 (DE-588)4143413-4 |
| title | Handbook of brand relationships |
| title_auth | Handbook of brand relationships |
| title_exact_search | Handbook of brand relationships |
| title_full | Handbook of brand relationships Deborah J. MacInnis ; C. Whan Park ; Joseph W. Priester, eds. |
| title_fullStr | Handbook of brand relationships Deborah J. MacInnis ; C. Whan Park ; Joseph W. Priester, eds. |
| title_full_unstemmed | Handbook of brand relationships Deborah J. MacInnis ; C. Whan Park ; Joseph W. Priester, eds. |
| title_short | Handbook of brand relationships |
| title_sort | handbook of brand relationships |
| topic | Verbraucher (DE-588)4062632-5 gnd Markenpolitik (DE-588)4144679-3 gnd Psychologie (DE-588)4047704-6 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Markenimage (DE-588)4136439-9 gnd Kundenbindung (DE-588)4384508-3 gnd |
| topic_facet | Verbraucher Markenpolitik Psychologie Beziehungsmarketing Markenimage Kundenbindung Aufsatzsammlung |
| url | http://www.gbv.de/dms/zbw/588894591.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018975150&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT macinnisdeborahj handbookofbrandrelationships |
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Inhaltsverzeichnis