Diversification strategy: how to grow a business by diversifying successfully
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2009
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 206 S. graph. Darst. |
| ISBN: | 0749456647 |
Internformat
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| 245 | 1 | 0 | |a Diversification strategy |b how to grow a business by diversifying successfully |c Graham Kenny |
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| 300 | |a XVII, 206 S. |b graph. Darst. | ||
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| 650 | 4 | |a Diversification in industry | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Diversification strategy
Autor: Kenny, Graham
Jahr: 2009
CONTENTS
Preface vi
Acknowledgements viii
About the Author xv
Part One: Setting the Diversification Scene
1 Management s Leper 3
2 What is Diversification? 13
3 Identifying Successful Diversifiers 19
4 The Diversified Exemplars 31
Part Two: Detailing the Stategy
5 Establish a Supportive Corporate Center 49
6 Select Capable Division Managers 67
7 Install Appropriate Performance Measures 77
8 Set Effective Incentives 89
9 Align the Corporate Culture 97
10 Secure Competitive Advantage 109
11 Buy Well and Integrate 119
Part Three: Learning from Some Corporate Cases
12 When Diversification Goes Pear-Shaped 133
13 Dabbling in Diversification 143
14 Diversification Genius? 153
15 The Focused Message for Diversif iers 167
Part Four: Changing Your Perspective
16 Adopting a Different View 183
17 Diversification Lessons 191
Index 199
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| any_adam_object | 1 |
| author | Kenny, Graham |
| author_facet | Kenny, Graham |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.5038 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:20:12Z |
| institution | BVB |
| isbn | 0749456647 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022380285 |
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| physical | XVII, 206 S. graph. Darst. |
| publishDate | 2009 |
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| publisher | Kogan Page |
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| spelling | Kenny, Graham Verfasser aut Diversification strategy how to grow a business by diversifying successfully Graham Kenny London [u.a.] Kogan Page 2009 XVII, 206 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Diversification in industry Multiproduct firms Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Diversifikation (DE-588)4012539-7 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 s Diversifikation (DE-588)4012539-7 s Strategisches Management (DE-588)4124261-0 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022380285&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kenny, Graham Diversification strategy how to grow a business by diversifying successfully Diversification in industry Multiproduct firms Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Diversifikation (DE-588)4012539-7 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4078620-1 (DE-588)4012539-7 |
| title | Diversification strategy how to grow a business by diversifying successfully |
| title_auth | Diversification strategy how to grow a business by diversifying successfully |
| title_exact_search | Diversification strategy how to grow a business by diversifying successfully |
| title_full | Diversification strategy how to grow a business by diversifying successfully Graham Kenny |
| title_fullStr | Diversification strategy how to grow a business by diversifying successfully Graham Kenny |
| title_full_unstemmed | Diversification strategy how to grow a business by diversifying successfully Graham Kenny |
| title_short | Diversification strategy |
| title_sort | diversification strategy how to grow a business by diversifying successfully |
| title_sub | how to grow a business by diversifying successfully |
| topic | Diversification in industry Multiproduct firms Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Diversifikation (DE-588)4012539-7 gnd |
| topic_facet | Diversification in industry Multiproduct firms Management Strategic planning Strategisches Management Unternehmenswachstum Diversifikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022380285&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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