The curse of the mogul: what's wrong with the world's leading media companies
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York [u.a.]
Portfolio
2009
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Schlagworte: | |
Online-Zugang: | 13 80 Inhaltsverzeichnis |
Beschreibung: | XII, 304 S. Ill., graph. Darst. |
ISBN: | 9781591842644 1591842646 |
Internformat
MARC
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Datensatz im Suchindex
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adam_text | Titel: The curse of the mogul
Autor: Knee, Jonathan A.
Jahr: 2009
Contents
Acknowledgments xi
Introduction The Curse of the Mogul 1
part i The Framework
1 The Media Landscape 13
2 The Landscape of Competitive Advantage 33
3 The Structure of Media Industries 57
4 Debunking Media Myths 67
5 The Internet Is Not Your Friend 81
part 11 The Segments and the Strategies
6 Content Is Not King: Movies, Music, and Books 105
7 Efficient Operations in Media:
Do You Think I m Sexy? 123
8 Putting It All Together:
Networks and Databases 141
9 Managing Competition in Media:
Can t We All Just Get Along? 159
10 All (Profitable) Media Is Local:
Newspapers, Theaters, and Communications 173
11 Reinforcing Competitive Advantage in Media 189
part iii Good Mogul/Bad Mogul
The Sources of Success and Failure
12 Bad Mogul: Media Mergers and Acquisitions 205
13 Media M A That Works:
One That Happened and One That Didn t 233
14 Good Mogul: The Outperformers 241
Epilogue The Future of Media: The End of the Curse? 257
Notes 269
Index 293
|
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discipline | Allgemeines Soziologie |
format | Book |
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illustrated | Illustrated |
indexdate | 2024-07-09T23:19:37Z |
institution | BVB |
isbn | 9781591842644 1591842646 |
language | English |
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physical | XII, 304 S. Ill., graph. Darst. |
publishDate | 2009 |
publishDateSearch | 2009 |
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publisher | Portfolio |
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spelling | Knee, Jonathan A. Verfasser (DE-588)132783436 aut The curse of the mogul what's wrong with the world's leading media companies Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave New York [u.a.] Portfolio 2009 XII, 304 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Medienkonzern (DE-588)4450273-4 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 s Medienkonzern (DE-588)4450273-4 s DE-188 Greenwald, Bruce C. N. 1946- Verfasser (DE-588)128423714 aut Seave, Ava Verfasser aut http://www.loc.gov/catdir/enhancements/fy1005/2009019954-b.html 13 http://www.loc.gov/catdir/enhancements/fy1005/2009019954-d.html 80 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022351703&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Knee, Jonathan A. Greenwald, Bruce C. N. 1946- Seave, Ava The curse of the mogul what's wrong with the world's leading media companies Medienwirtschaft (DE-588)4129410-5 gnd Medienkonzern (DE-588)4450273-4 gnd |
subject_GND | (DE-588)4129410-5 (DE-588)4450273-4 |
title | The curse of the mogul what's wrong with the world's leading media companies |
title_auth | The curse of the mogul what's wrong with the world's leading media companies |
title_exact_search | The curse of the mogul what's wrong with the world's leading media companies |
title_full | The curse of the mogul what's wrong with the world's leading media companies Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave |
title_fullStr | The curse of the mogul what's wrong with the world's leading media companies Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave |
title_full_unstemmed | The curse of the mogul what's wrong with the world's leading media companies Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave |
title_short | The curse of the mogul |
title_sort | the curse of the mogul what s wrong with the world s leading media companies |
title_sub | what's wrong with the world's leading media companies |
topic | Medienwirtschaft (DE-588)4129410-5 gnd Medienkonzern (DE-588)4450273-4 gnd |
topic_facet | Medienwirtschaft Medienkonzern |
url | http://www.loc.gov/catdir/enhancements/fy1005/2009019954-b.html http://www.loc.gov/catdir/enhancements/fy1005/2009019954-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022351703&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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