Practical pricing: translating pricing theory into sustainable profit improvement
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Palgrave Macmillan
2010
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 190 S. graph. Darst. |
| ISBN: | 9780230614604 0230614604 |
Internformat
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| 245 | 1 | 0 | |a Practical pricing |b translating pricing theory into sustainable profit improvement |c Michael Calogridis |
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Datensatz im Suchindex
| _version_ | 1804145376920338432 |
|---|---|
| adam_text | Titel: Practical pricing
Autor: Calogridis, Michael
Jahr: 2010
Contents
List of Figures vii
List of Tables ix
1 Introduction 1
2 Initial Price Assessment 15
3 Price Leakage 27
4 Pricing Resources 41
5 Pricing Culture and Behavior 47
6 Top-Level Pricing Strategy 59
7 Price Initiatives 65
8 Developing Your Price Plan 75
9 Discounting and Other Incentives 95
10 Contracts and Tenders 101
11 Pricing Exceptions 127
12 Pricing Policies and Procedures 137
13 Price Initiatives?Developing and Implementing 143
14 Pricing Analytics and Dashboards 157
15 Price Training 169
16 Other Price Topics 173
Appendix 183
Index 187
|
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| spelling | Calogridis, Michael Verfasser aut Practical pricing translating pricing theory into sustainable profit improvement Michael Calogridis 1. ed. New York, NY [u.a.] Palgrave Macmillan 2010 190 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022295536&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Calogridis, Michael Practical pricing translating pricing theory into sustainable profit improvement Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4047118-4 |
| title | Practical pricing translating pricing theory into sustainable profit improvement |
| title_auth | Practical pricing translating pricing theory into sustainable profit improvement |
| title_exact_search | Practical pricing translating pricing theory into sustainable profit improvement |
| title_full | Practical pricing translating pricing theory into sustainable profit improvement Michael Calogridis |
| title_fullStr | Practical pricing translating pricing theory into sustainable profit improvement Michael Calogridis |
| title_full_unstemmed | Practical pricing translating pricing theory into sustainable profit improvement Michael Calogridis |
| title_short | Practical pricing |
| title_sort | practical pricing translating pricing theory into sustainable profit improvement |
| title_sub | translating pricing theory into sustainable profit improvement |
| topic | Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Preispolitik |
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