The world told and the world shown: multisemiotic issues
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Palgrave Macmillan
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XVII, 293 S. Ill., graph. Darst. |
| ISBN: | 9780230576353 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804145332514193408 |
|---|---|
| adam_text | Contents
List of Illustrations
vii
List of Tables
viii
List of Figures
ix
List of Appendices
xi
A ckf ¡owledgements
xii
Xotes
on Contributors
xiv
!
Introduction. The World Told and the World Shown:
Mult
і
semiotic
Issues
1
Eija
Ventola
and Arsenio
Jesús Moya Guijarro
Parí I
Multimodal
Theories: Coding the Visual
2
Multisemiosis and Context-Based Register Typology: Registerial
Variation in the Complementarity of
Semiotic
Systems
11
Christian M. I. M. Matthiessen
3
Developing Multimodal Texture
39
Martin Thomas
4
Metonymy in Visual and Audiovisual Discourse
56
Charles Forceville
5
What Makes Us Laugh?
Verbo-Visual
Humour in
Newspaper Cartoons
75
Elisabeth
El Refale
6
Citizenship and Semiotics: Towards a Multimodal
Analysis of Representations of the Relationship
between the State and the Citizen
90
Giulio Pagani
Parí:
її
Childveíťs
Narratives and
Miiltisenaiotícs
On Interaction of Image and Verbal Text in a Picture Book. A
Multimodal and Systemic Functional Study
107
Arsenio
Jesús Moya Guijarro
and
María Jesús Pinar Sanz
v
vi
Contents
8
The Text-Image Matching: One Story, Two Textualizations
124
María
Cristina Astorga
Part III Text and Visual Interaction in
Advertising and Marketing
9
Sequential Visual Discourse Frames
139
Kay L.
O Halloran and Victor
Lim Fei
10
A Systemic Functional Framework for the Analysis of
Corporate Television Advertisements
157
Sabine Tan
11
Multisemiotic Marketing and Advertising: Globalization versus
Localization and the Media
183
Anna Hopearuoho and Eija
Ventola
Part IV Mult is em
iot
ics in
Enacted Roles arid
Virtual Identities
12
Taking the Viewer into the Field: Interaction between
Visual and Verbal Representation in a Television
Earth Sciences Documentary
207
Alison Love
13
Developing the Metafunctional Framework for Analysing
Multimodal Hypertextual
Identity Construction
220
Arianna Maiorani
Part V Integrating Text, Visual and Space Multimodally
14
From Musing to Amusing: Semogenesis and
Western Museums
245
Maree Stenglin
15
Floods and Fidget Wheels: A Comparative Systemic
Functional Analysis of Slessor s Five Bells and
Olsen s Salute to Five Bells
266
Kathryn Tuckwell
index
289
The World Told and the World Shown: Multisemiotic Issues is concerned
with the development of multisemiotic meaning-making theories and
their applications, and the contributions draw the attention of linguists
and students alike to the fact that language rarely stands alone ¡n written
and spoken discourses, i.e. mono-modally, in today s discourses.The
principal aim of the volume is to point out the ways in which spoken and
written discourses combine with other modes, simultaneously making use
of the multiple resources of different
semiotic
systems as they are subsequently
created and consumed.The chapters discuss the relationship between the
discourses that
łtellf
and visuals (either still or moving, like film) that
show , sharing the point of view that all the various modes specialize in
the transmission of particular meanings.
The innovative component of this book in comparison to those existing in
the field is the application of current multisemiotic theories to a great
variety of genres: picture books, billboards, cartoons, advertising, web
games, science documentaries, poetry, etc. The volume begins with chapters
that take the theorizing of the text/discourse
—
visualization
cline a
step
beyond current frameworks.The book, which is divided into five sections,
also highlights the importance of cultural and social aspects in the con¬
figuration of language and visualizations as well as their multisemiotic
use in the community.
|
| any_adam_object | 1 |
| author2 | Ventola, Eija 1951- |
| author2_role | edt |
| author2_variant | e v ev |
| author_GND | (DE-588)141946180 |
| author_facet | Ventola, Eija 1951- |
| building | Verbundindex |
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| dewey-full | 401.41 |
| dewey-hundreds | 400 - Language |
| dewey-ones | 401 - Philosophy and theory |
| dewey-raw | 401.41 |
| dewey-search | 401.41 |
| dewey-sort | 3401.41 |
| dewey-tens | 400 - Language |
| discipline | Sprachwissenschaft Literaturwissenschaft |
| format | Book |
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| title | The world told and the world shown multisemiotic issues |
| title_auth | The world told and the world shown multisemiotic issues |
| title_exact_search | The world told and the world shown multisemiotic issues |
| title_full | The world told and the world shown multisemiotic issues ed. by Eija Ventola ... |
| title_fullStr | The world told and the world shown multisemiotic issues ed. by Eija Ventola ... |
| title_full_unstemmed | The world told and the world shown multisemiotic issues ed. by Eija Ventola ... |
| title_short | The world told and the world shown |
| title_sort | the world told and the world shown multisemiotic issues |
| title_sub | multisemiotic issues |
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