User generated branding: state of the art of research
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin ; Münster
Lit
2008
|
| Series: | Markenmanagement
8 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 201 - 237 |
| Physical Description: | XIV, 237 S. Ill., graph. Darst. |
| ISBN: | 9783825818876 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Burmann, Christoph 1962- Arnhold, Ulrike |
| author_GND | (DE-588)132535645 |
| author_facet | Burmann, Christoph 1962- Arnhold, Ulrike |
| author_role | aut aut |
| author_sort | Burmann, Christoph 1962- |
| author_variant | c b cb u a ua |
| building | Verbundindex |
| bvnumber | BV026711879 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)320533661 (DE-599)DNB991316096 |
| dewey-full | 658.82702854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82702854678 |
| dewey-search | 658.82702854678 |
| dewey-sort | 3658.82702854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026711879 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:17:38Z |
| institution | BVB |
| isbn | 9783825818876 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022253697 |
| oclc_num | 320533661 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIV, 237 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Lit |
| record_format | marc |
| series | Markenmanagement |
| series2 | Brand management |
| spelling | Burmann, Christoph 1962- Verfasser (DE-588)132535645 aut User generated branding state of the art of research Christoph Burmann/Ulrike Arnhold Berlin ; Münster Lit 2008 XIV, 237 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand management 8 Literaturverz. S. 201 - 237 User Generated Content (DE-588)7616549-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s User Generated Content (DE-588)7616549-8 s DE-188 Arnhold, Ulrike Verfasser aut Markenmanagement 8 (DE-604)BV019846039 8 http://d-nb.info/991316096/04 Inhaltsverzeichnis |
| spellingShingle | Burmann, Christoph 1962- Arnhold, Ulrike User generated branding state of the art of research Markenmanagement User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)7616549-8 (DE-588)4144679-3 |
| title | User generated branding state of the art of research |
| title_auth | User generated branding state of the art of research |
| title_exact_search | User generated branding state of the art of research |
| title_full | User generated branding state of the art of research Christoph Burmann/Ulrike Arnhold |
| title_fullStr | User generated branding state of the art of research Christoph Burmann/Ulrike Arnhold |
| title_full_unstemmed | User generated branding state of the art of research Christoph Burmann/Ulrike Arnhold |
| title_short | User generated branding |
| title_sort | user generated branding state of the art of research |
| title_sub | state of the art of research |
| topic | User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | User Generated Content Markenpolitik |
| url | http://d-nb.info/991316096/04 |
| volume_link | (DE-604)BV019846039 |
| work_keys_str_mv | AT burmannchristoph usergeneratedbrandingstateoftheartofresearch AT arnholdulrike usergeneratedbrandingstateoftheartofresearch |