User generated branding: state of the art of research
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Münster
Lit
2008
|
| Schriftenreihe: | Markenmanagement
8 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 201 - 237 |
| Beschreibung: | XIV, 237 S. Ill., graph. Darst. |
| ISBN: | 9783825818876 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV026711879 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s2008 ad|| |||| 00||| eng d | ||
| 015 | |a 08,N49,0400 |2 dnb | ||
| 015 | |a 09,A20,1281 |2 dnb | ||
| 016 | 7 | |a 991316096 |2 DE-101 | |
| 020 | |a 9783825818876 |9 978-3-8258-1887-6 | ||
| 035 | |a (OCoLC)320533661 | ||
| 035 | |a (DE-599)DNB991316096 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 658.82702854678 |2 22/ger | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Burmann, Christoph |d 1962- |e Verfasser |0 (DE-588)132535645 |4 aut | |
| 245 | 1 | 0 | |a User generated branding |b state of the art of research |c Christoph Burmann/Ulrike Arnhold |
| 264 | 1 | |a Berlin ; Münster |b Lit |c 2008 | |
| 300 | |a XIV, 237 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Brand management |v 8 | |
| 500 | |a Literaturverz. S. 201 - 237 | ||
| 650 | 0 | 7 | |a User Generated Content |0 (DE-588)7616549-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a User Generated Content |0 (DE-588)7616549-8 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Arnhold, Ulrike |e Verfasser |4 aut | |
| 830 | 0 | |a Markenmanagement |v 8 |w (DE-604)BV019846039 |9 8 | |
| 856 | 4 | |u http://d-nb.info/991316096/04 |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022253697 | ||
Datensatz im Suchindex
| _version_ | 1804145323880218624 |
|---|---|
| any_adam_object | |
| author | Burmann, Christoph 1962- Arnhold, Ulrike |
| author_GND | (DE-588)132535645 |
| author_facet | Burmann, Christoph 1962- Arnhold, Ulrike |
| author_role | aut aut |
| author_sort | Burmann, Christoph 1962- |
| author_variant | c b cb u a ua |
| building | Verbundindex |
| bvnumber | BV026711879 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)320533661 (DE-599)DNB991316096 |
| dewey-full | 658.82702854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82702854678 |
| dewey-search | 658.82702854678 |
| dewey-sort | 3658.82702854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026711879 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:17:38Z |
| institution | BVB |
| isbn | 9783825818876 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022253697 |
| oclc_num | 320533661 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIV, 237 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Lit |
| record_format | marc |
| series | Markenmanagement |
| series2 | Brand management |
| spelling | Burmann, Christoph 1962- Verfasser (DE-588)132535645 aut User generated branding state of the art of research Christoph Burmann/Ulrike Arnhold Berlin ; Münster Lit 2008 XIV, 237 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand management 8 Literaturverz. S. 201 - 237 User Generated Content (DE-588)7616549-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s User Generated Content (DE-588)7616549-8 s DE-188 Arnhold, Ulrike Verfasser aut Markenmanagement 8 (DE-604)BV019846039 8 http://d-nb.info/991316096/04 Inhaltsverzeichnis |
| spellingShingle | Burmann, Christoph 1962- Arnhold, Ulrike User generated branding state of the art of research Markenmanagement User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)7616549-8 (DE-588)4144679-3 |
| title | User generated branding state of the art of research |
| title_auth | User generated branding state of the art of research |
| title_exact_search | User generated branding state of the art of research |
| title_full | User generated branding state of the art of research Christoph Burmann/Ulrike Arnhold |
| title_fullStr | User generated branding state of the art of research Christoph Burmann/Ulrike Arnhold |
| title_full_unstemmed | User generated branding state of the art of research Christoph Burmann/Ulrike Arnhold |
| title_short | User generated branding |
| title_sort | user generated branding state of the art of research |
| title_sub | state of the art of research |
| topic | User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | User Generated Content Markenpolitik |
| url | http://d-nb.info/991316096/04 |
| volume_link | (DE-604)BV019846039 |
| work_keys_str_mv | AT burmannchristoph usergeneratedbrandingstateoftheartofresearch AT arnholdulrike usergeneratedbrandingstateoftheartofresearch |