Key marketing metrics: the 50+ metrics every manager needs to know
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| Vorheriger Titel: | Marketing metrics |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Wharton School Publ.
2009
|
| Ausgabe: | New ed., 1. Pearson Education ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 353 S. graph. Darst. |
| ISBN: | 9780273722038 0273722034 |
Internformat
MARC
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| 245 | 1 | 0 | |a Key marketing metrics |b the 50+ metrics every manager needs to know |c Paul W. Farris ... |
| 250 | |a New ed., 1. Pearson Education ed. | ||
| 264 | 1 | |a Harlow [u.a.] |b Wharton School Publ. |c 2009 | |
| 300 | |a XIII, 353 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing |x Mathematical models | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Farris, Paul W. |e Sonstige |0 (DE-588)142526290 |4 oth | |
| 780 | 0 | 0 | |i Früher u.d.T. |t Marketing metrics |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022250448&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804145319844249600 |
|---|---|
| adam_text | Contents
Acknowledgements x
About the authors xi
Foreword xii
1 introduction 1
2 Share of hearts, minds and markets 9
3 Margins and profits 43
4 Product and portfolio management 89
5 Customer profitability 129
6 Sales force and channel management 155
7 Pricing strategy 195
8 Promotion 239
9 Advertising media and Web metrics 263
10 Marketing and finance 305
11 The marketing metrics X-ray 325
Conclusion 337
Endnotes 338
Select bibliography 342
Index 344
|
| any_adam_object | 1 |
| author_GND | (DE-588)142526290 |
| building | Verbundindex |
| bvnumber | BV026708217 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)637555399 (DE-599)HBZHT015808352 |
| dewey-full | 658.83015118 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83015118 |
| dewey-search | 658.83015118 |
| dewey-sort | 3658.83015118 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | New ed., 1. Pearson Education ed. |
| format | Book |
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| id | DE-604.BV026708217 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:17:34Z |
| institution | BVB |
| isbn | 9780273722038 0273722034 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022250448 |
| oclc_num | 637555399 |
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| owner_facet | DE-188 DE-83 DE-384 DE-2070s |
| physical | XIII, 353 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Wharton School Publ. |
| record_format | marc |
| spelling | Key marketing metrics the 50+ metrics every manager needs to know Paul W. Farris ... New ed., 1. Pearson Education ed. Harlow [u.a.] Wharton School Publ. 2009 XIII, 353 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mathematisches Modell Marketing research Marketing Mathematical models Kennzahl (DE-588)4114166-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Kennzahl (DE-588)4114166-0 s DE-188 Marketingmanagement (DE-588)4168907-0 s Farris, Paul W. Sonstige (DE-588)142526290 oth Früher u.d.T. Marketing metrics HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022250448&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Key marketing metrics the 50+ metrics every manager needs to know Mathematisches Modell Marketing research Marketing Mathematical models Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4114166-0 (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Key marketing metrics the 50+ metrics every manager needs to know |
| title_auth | Key marketing metrics the 50+ metrics every manager needs to know |
| title_exact_search | Key marketing metrics the 50+ metrics every manager needs to know |
| title_full | Key marketing metrics the 50+ metrics every manager needs to know Paul W. Farris ... |
| title_fullStr | Key marketing metrics the 50+ metrics every manager needs to know Paul W. Farris ... |
| title_full_unstemmed | Key marketing metrics the 50+ metrics every manager needs to know Paul W. Farris ... |
| title_old | Marketing metrics |
| title_short | Key marketing metrics |
| title_sort | key marketing metrics the 50 metrics every manager needs to know |
| title_sub | the 50+ metrics every manager needs to know |
| topic | Mathematisches Modell Marketing research Marketing Mathematical models Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Mathematisches Modell Marketing research Marketing Mathematical models Kennzahl Marketing Marketingmanagement |
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