A new brand of business: Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, Pa.
Temple Univ. Press
2010
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 228 S. Ill., Kt. |
| ISBN: | 9781439900154 |
Internformat
MARC
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| 245 | 1 | 0 | |a A new brand of business |b Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research |c Douglas B. Ward |
| 264 | 1 | |a Philadelphia, Pa. |b Temple Univ. Press |c 2010 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022236646 | ||
Datensatz im Suchindex
| _version_ | 1804145302904504320 |
|---|---|
| adam_text | IMAGE 1
A NEW BRAND
OF
BUSINESS
CHARLES COOLIDGE PARLIN, CURTIS PUBLISHING COMPANY, AND THE ORIGINS OF
MARKET RESEARCH
DOUGLAS B. WARD
T E M P LE U N I V E R S I TY P R E SS
PHILADELPHIA
IMAGE 2
CONTENTS
ACKNOWLEDGMENTS VII
INTRODUCTION 1
1 A NEW ERA OF BUSINESS 16
2 AN UNLIKELY LEADER 40
3 WHAT WAS COMMERCIAL RESEARCH? 58
4 WINNING OVER THE SKEPTICS 76
5 BARBARIAN S, FARMERS, AND CONSUMERS 91
6 READERS AS CONSUMERS 115
7 CHASING THE CONSUMER, PROTECTING THE COMPANY 141
8 THE LEGACY OF COMMERCIAL RESEARCH 168
EPILOGUE 183
NOTES 185
INDEX 221
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
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| institution | BVB |
| isbn | 9781439900154 |
| language | English |
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| spelling | Ward, Douglas B. Verfasser aut A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research Douglas B. Ward Philadelphia, Pa. Temple Univ. Press 2010 VIII, 228 S. Ill., Kt. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022236646&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ward, Douglas B. A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research |
| title | A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research |
| title_auth | A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research |
| title_exact_search | A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research |
| title_full | A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research Douglas B. Ward |
| title_fullStr | A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research Douglas B. Ward |
| title_full_unstemmed | A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research Douglas B. Ward |
| title_short | A new brand of business |
| title_sort | a new brand of business charles coolidge parlin curtis publishing company and the origins of market research |
| title_sub | Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research |
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