Holdings: Television marketing

Television marketing: characteristics, instruments and impact

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Bibliographic Details
Main Author:	Baumann, Jasmin (Author)
Format:	Book
Language:	English
Published:	Saarbrücken VDM-Verl.-Dr.-Müller 2007
Subjects:	Marketing Fernsehmarkt Fernsehsender Privates Fernsehen Deutschland
Online Access:	Inhaltsverzeichnis Inhaltstext
Item Description:	Literatur- und URL-Verz. S. I - VI. - Hergestellt on demand
Physical Description:	II, 62, VI S. graph. Darst.
ISBN:	9783836423243

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MARC


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Record in the Search Index

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dewey-tens	380 - Commerce, communications, transportation
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id	DE-604.BV026673775
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indexdate	2024-07-20T11:03:13Z
institution	BVB
isbn	9783836423243
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-022219199
oclc_num	244052045
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owner	DE-188
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physical	II, 62, VI S. graph. Darst.
publishDate	2007
publishDateSearch	2007
publishDateSort	2007
publisher	VDM-Verl.-Dr.-Müller
record_format	marc
spelling	Baumann, Jasmin Verfasser aut Television marketing characteristics, instruments and impact Jasmin Baumann Saarbrücken VDM-Verl.-Dr.-Müller 2007 II, 62, VI S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literatur- und URL-Verz. S. I - VI. - Hergestellt on demand Marketing (DE-588)4037589-4 gnd rswk-swf Fernsehmarkt (DE-588)4239750-9 gnd rswk-swf Fernsehsender (DE-588)4135661-5 gnd rswk-swf Privates Fernsehen (DE-588)4076352-3 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Fernsehmarkt (DE-588)4239750-9 s Privates Fernsehen (DE-588)4076352-3 s Fernsehsender (DE-588)4135661-5 s Marketing (DE-588)4037589-4 s DE-188 http://d-nb.info/985289627/04 Inhaltsverzeichnis http://deposit.dnb.de/cgi-bin/dokserv?id=2992679&prov=M&dok_var=1&dok_ext=htm Inhaltstext
spellingShingle	Baumann, Jasmin Television marketing characteristics, instruments and impact Marketing (DE-588)4037589-4 gnd Fernsehmarkt (DE-588)4239750-9 gnd Fernsehsender (DE-588)4135661-5 gnd Privates Fernsehen (DE-588)4076352-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4239750-9 (DE-588)4135661-5 (DE-588)4076352-3 (DE-588)4011882-4
title	Television marketing characteristics, instruments and impact
title_auth	Television marketing characteristics, instruments and impact
title_exact_search	Television marketing characteristics, instruments and impact
title_full	Television marketing characteristics, instruments and impact Jasmin Baumann
title_fullStr	Television marketing characteristics, instruments and impact Jasmin Baumann
title_full_unstemmed	Television marketing characteristics, instruments and impact Jasmin Baumann
title_short	Television marketing
title_sort	television marketing characteristics instruments and impact
title_sub	characteristics, instruments and impact
topic	Marketing (DE-588)4037589-4 gnd Fernsehmarkt (DE-588)4239750-9 gnd Fernsehsender (DE-588)4135661-5 gnd Privates Fernsehen (DE-588)4076352-3 gnd
topic_facet	Marketing Fernsehmarkt Fernsehsender Privates Fernsehen Deutschland
url	http://d-nb.info/985289627/04 http://deposit.dnb.de/cgi-bin/dokserv?id=2992679&prov=M&dok_var=1&dok_ext=htm
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