Television marketing: characteristics, instruments and impact
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Saarbrücken
VDM-Verl.-Dr.-Müller
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltstext |
| Beschreibung: | Literatur- und URL-Verz. S. I - VI. - Hergestellt on demand |
| Beschreibung: | II, 62, VI S. graph. Darst. |
| ISBN: | 9783836423243 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20110228 | ||
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| 100 | 1 | |a Baumann, Jasmin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Television marketing |b characteristics, instruments and impact |c Jasmin Baumann |
| 264 | 1 | |a Saarbrücken |b VDM-Verl.-Dr.-Müller |c 2007 | |
| 300 | |a II, 62, VI S. |b graph. Darst. | ||
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| 500 | |a Literatur- und URL-Verz. S. I - VI. - Hergestellt on demand | ||
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| 650 | 0 | 7 | |a Fernsehmarkt |0 (DE-588)4239750-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Fernsehsender |0 (DE-588)4135661-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Privates Fernsehen |0 (DE-588)4076352-3 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Deutschland |0 (DE-588)4011882-4 |2 gnd |9 rswk-swf | |
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Datensatz im Suchindex
| _version_ | 1805095686348210176 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Baumann, Jasmin |
| author_facet | Baumann, Jasmin |
| author_role | aut |
| author_sort | Baumann, Jasmin |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV026673775 |
| classification_rvk | AP 37860 |
| ctrlnum | (OCoLC)244052045 (DE-599)DNB985289627 |
| dewey-full | 384.5510943 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.5510943 |
| dewey-search | 384.5510943 |
| dewey-sort | 3384.5510943 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| geographic_facet | Deutschland |
| id | DE-604.BV026673775 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T11:03:13Z |
| institution | BVB |
| isbn | 9783836423243 |
| language | English |
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| physical | II, 62, VI S. graph. Darst. |
| publishDate | 2007 |
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| publisher | VDM-Verl.-Dr.-Müller |
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| spelling | Baumann, Jasmin Verfasser aut Television marketing characteristics, instruments and impact Jasmin Baumann Saarbrücken VDM-Verl.-Dr.-Müller 2007 II, 62, VI S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literatur- und URL-Verz. S. I - VI. - Hergestellt on demand Marketing (DE-588)4037589-4 gnd rswk-swf Fernsehmarkt (DE-588)4239750-9 gnd rswk-swf Fernsehsender (DE-588)4135661-5 gnd rswk-swf Privates Fernsehen (DE-588)4076352-3 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Fernsehmarkt (DE-588)4239750-9 s Privates Fernsehen (DE-588)4076352-3 s Fernsehsender (DE-588)4135661-5 s Marketing (DE-588)4037589-4 s DE-188 http://d-nb.info/985289627/04 Inhaltsverzeichnis http://deposit.dnb.de/cgi-bin/dokserv?id=2992679&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Baumann, Jasmin Television marketing characteristics, instruments and impact Marketing (DE-588)4037589-4 gnd Fernsehmarkt (DE-588)4239750-9 gnd Fernsehsender (DE-588)4135661-5 gnd Privates Fernsehen (DE-588)4076352-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4239750-9 (DE-588)4135661-5 (DE-588)4076352-3 (DE-588)4011882-4 |
| title | Television marketing characteristics, instruments and impact |
| title_auth | Television marketing characteristics, instruments and impact |
| title_exact_search | Television marketing characteristics, instruments and impact |
| title_full | Television marketing characteristics, instruments and impact Jasmin Baumann |
| title_fullStr | Television marketing characteristics, instruments and impact Jasmin Baumann |
| title_full_unstemmed | Television marketing characteristics, instruments and impact Jasmin Baumann |
| title_short | Television marketing |
| title_sort | television marketing characteristics instruments and impact |
| title_sub | characteristics, instruments and impact |
| topic | Marketing (DE-588)4037589-4 gnd Fernsehmarkt (DE-588)4239750-9 gnd Fernsehsender (DE-588)4135661-5 gnd Privates Fernsehen (DE-588)4076352-3 gnd |
| topic_facet | Marketing Fernsehmarkt Fernsehsender Privates Fernsehen Deutschland |
| url | http://d-nb.info/985289627/04 http://deposit.dnb.de/cgi-bin/dokserv?id=2992679&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT baumannjasmin televisionmarketingcharacteristicsinstrumentsandimpact |
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