APA (7th ed.) Citation

Baumann, J. (2007). Television marketing: Characteristics, instruments and impact. VDM-Verl.-Dr.-Müller.

Chicago Style (17th ed.) Citation

Baumann, Jasmin. Television Marketing: Characteristics, Instruments and Impact. Saarbrücken: VDM-Verl.-Dr.-Müller, 2007.

MLA (9th ed.) Citation

Baumann, Jasmin. Television Marketing: Characteristics, Instruments and Impact. VDM-Verl.-Dr.-Müller, 2007.

Warning: These citations may not always be 100% accurate.