Malär, L. (2008). Performance implications and implementation of brand personality: A dyadic perspective on managers' intentions and consumers' perceptions.
Chicago-Zitierstil (17. Ausg.)Malär, Lucia. Performance Implications and Implementation of Brand Personality: A Dyadic Perspective on Managers' Intentions and Consumers' Perceptions. 2008.
MLA-Zitierstil (9. Ausg.)Malär, Lucia. Performance Implications and Implementation of Brand Personality: A Dyadic Perspective on Managers' Intentions and Consumers' Perceptions. 2008.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.