Performance implications and implementation of brand personality: a dyadic perspective on managers' intentions and consumers' perceptions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
2008
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| Schlagworte: | |
| Beschreibung: | VIII, 173, [43] S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| author | Malär, Lucia |
| author_GND | (DE-588)137230540 |
| author_facet | Malär, Lucia |
| author_role | aut |
| author_sort | Malär, Lucia |
| author_variant | l m lm |
| building | Verbundindex |
| bvnumber | BV026662935 |
| classification_rvk | QP 624 QP 820 |
| ctrlnum | (OCoLC)918490580 (DE-599)BVBBV026662935 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV026662935 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:16:47Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022211116 |
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| physical | VIII, 173, [43] S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
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| spelling | Malär, Lucia Verfasser (DE-588)137230540 aut Performance implications and implementation of brand personality a dyadic perspective on managers' intentions and consumers' perceptions von Lucia Malär 2008 VIII, 173, [43] S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bern, Univ., Diss., 2008 Verbraucherinteresse (DE-588)4134944-1 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s Verbraucherverhalten (DE-588)4062644-1 s DE-188 Verbraucherinteresse (DE-588)4134944-1 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Malär, Lucia Performance implications and implementation of brand personality a dyadic perspective on managers' intentions and consumers' perceptions Verbraucherinteresse (DE-588)4134944-1 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4134944-1 (DE-588)4136439-9 (DE-588)4144679-3 (DE-588)4062644-1 (DE-588)4113937-9 |
| title | Performance implications and implementation of brand personality a dyadic perspective on managers' intentions and consumers' perceptions |
| title_auth | Performance implications and implementation of brand personality a dyadic perspective on managers' intentions and consumers' perceptions |
| title_exact_search | Performance implications and implementation of brand personality a dyadic perspective on managers' intentions and consumers' perceptions |
| title_full | Performance implications and implementation of brand personality a dyadic perspective on managers' intentions and consumers' perceptions von Lucia Malär |
| title_fullStr | Performance implications and implementation of brand personality a dyadic perspective on managers' intentions and consumers' perceptions von Lucia Malär |
| title_full_unstemmed | Performance implications and implementation of brand personality a dyadic perspective on managers' intentions and consumers' perceptions von Lucia Malär |
| title_short | Performance implications and implementation of brand personality |
| title_sort | performance implications and implementation of brand personality a dyadic perspective on managers intentions and consumers perceptions |
| title_sub | a dyadic perspective on managers' intentions and consumers' perceptions |
| topic | Verbraucherinteresse (DE-588)4134944-1 gnd Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Verbraucherinteresse Markenimage Markenpolitik Verbraucherverhalten Hochschulschrift |
| work_keys_str_mv | AT malarlucia performanceimplicationsandimplementationofbrandpersonalityadyadicperspectiveonmanagersintentionsandconsumersperceptions |