Media strategies for marketing places in crisis: improving the image of cities, countries and tourist destinations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier [u.a.]
2008
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 231 S Ill. |
| ISBN: | 9780750684521 |
Internformat
MARC
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| 100 | 1 | |a Avraham, Eli |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Media strategies for marketing places in crisis |b improving the image of cities, countries and tourist destinations |c Eli Avraham and Eran Ketter |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier [u.a.] |c 2008 | |
| 300 | |a XIV, 231 S |b Ill. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022210231 | ||
Datensatz im Suchindex
| _version_ | 1804145269587050496 |
|---|---|
| adam_text | MEDIA
STRATEGIES FORMARKETING
PLACESINCRISIS
IMPROVING
THEIMAGE
OF
CITIES,
COUNTRIESANDTOURISTDESTINATIONS
ELI
AVRAHAM
AND
ERAN
KETTER
ELSEVIER
BUTTERWORTH-HEINEMANN
ISANIMPRINTOFELSEVIER
AMSTERDAM
BOSTON
HEIDELBEI,G*LONDON
NEWYORK
OXFORD
PARIS
SANDIEGO
SANFRANCISCO
SINGAPORE
SYDNEY
TOKYO
J
CONTENTS
ACKNOWLEDGMEN TS
LISTOFFIGURES
LISTOFADVERTISEMENTS
INTRODUCTION
PARTONE
MARKETING
PLACES,
MEDIA
CAMPAIGN
ANDCRISIS
MANAGEMENT
1
INTRODUCTION
TOPLACE
MARKETING
AND
BRANDING
DEFINITIONS
FORPLACE
MARKETING
PLACE
MARKETING
ASSOCIAL-PUBLIC
MARKETING
EVALUATING
CAMPAIGNS
AND
MEDIA
RESULTS
MEASURING
THE
OUTCOMES
OFPUBLIC
RELATIONS
CAMPAIGNS
WHY
DO
PLACES
TRY
TOCHANGE
THEIR
IMAGE?
CHANGES
PROMOTING
PLACE
MARKETING
PROCESSES
PLACE
BRANDING
AND
PLACE
POSITIONING
SUMMARY
2
PUBLIC
IMAGES
AND
MEDIA
IMAGES
OFPLACES
APLACE S
PUBLIC
IMAGE
METHODS
FOR
EVALUATING
APLACE S
IMAGE
TYPES
OFIMAGE:
FROM
ARICH
IMAGE
TOASTEREOTYPE
PLACE
IMAGE
IN
THE
MASS
MEDIA
PLACE
IMAGE
INTVSERIES
AND
FILMS
PLACE
IMAGE
INTHE
NEWS
MEDIA
TYPES
OFPLACE
IMAGES
MEASURING
IMAGES
OFPLACES
INTHE
NEWS
MEDIA
JOURNALISTS
AS
IMAGE
CREATORS
COUNTRIES
AND
CITIES
COVERAGE
PATTERNS
IN
INTERNATIONAL
AND
NATIONAL
MEDIA
MEDIA,
STEREOTYPES
AND
PLACES
WITH
IMAGE
CRISIS
FACTORS
AFFECTING
PLACES
NEWS
MEDIA
IMAGES
SUMMARY
IX
X
XL
XII
1
3
5
7
8
11
12
14
15
17
19
20
21
26
28
29
30
30
31
32
34
34
35
43
VI
CONTENTS
3
IMAGE
MANAGEMENT
ANDCAMPAIGN
45
CHANGING
IMAGES,
CHANGING
REALITY
45
ACTORS
INMANAGING
APLACE S
IMAGE
46
STARTING
THE
PROCESS
OFCHANGING
THE
PLACE S
IMAGE
47
STRATEGIC
IMAGE
MANAGEMENT
48
PLACE
VISION
49
CITY
VISION
ONTHE
WORLD
WIDE
WEB
50
MARKETING
STRATEGIES
-
FROM
THEORY
TOPRACTICE
52
DEFINING
THE
CAMPAIGN
OBJECTIVES
52
DEFINING
THE
TARGET
AUDIENCE
53
RECOGNIZING
THEPLACE S
CHARACTERISTICS
54
SWOTAND
POST-SWOT
ANALYSIS
54
THECAMPAIGN
COMPONENTS
56
PLACE S
LOGO
56
PLACE S
SLOGAN
57
PLACES
VISUAL
SYMBOLS
60
TECHNIQUES
FORDELIVERING
CAMPAIGN
MESSAGES
60
ADVERTISING
60
DIRECT
MAILING/MARKETING
61
SALESPROMOTION
62
PUBLIC
RELATIONS
62
MARKETING
PLACES
ON
THE
WORLD
WIDE
WEB
63
CHOOSING
AMEDIUM
AND
ATECHNIQUE
FORDELIVERING
CAMPAIGN
MESSAGES
64
SUMMARY
64
4
CONSUMER
BEHAVIOR
66
INTRODUCTION
TOCONSUMER
BEHAVIOR
66
MODELS
OFDECISION-MAKING
PROCESSES
67
INFORMATION
SOURCES
68
CONSUMER
INVOLVEMENT
INTHEBUYING
DECISION
68
PLACE
CONSUMPTION
FORIMMIGRANTS
70
CONCRETE
AND
NON-CONCRETE
BENEFITS
71
PLACE
CONSUMPTION
FORINVESTMENT
73
PLACE
CONSUMPTION
FORTOURISM
74
PUSH
AND
PULL
FACTORS
INTOURIST
MOTIVATION
74
HOLIDAY
OPPORTUNITY
SETS
76
EVALUATING
ADESTINATION
76
SUMMARY
77
5
CRISIS
ANDCOMMUNICATION
MANAGEMENT
78
THENATURE
OFCRISIS
79
WHAT
ISACRISIS?
79
TYPES
OFCRISIS
80
THECRISIS
LIFECYCLE
81
CRISIS
MANAGEMENT
83
CRISIS
COMMUNICATION
MANAGEMENT
84
APPLYING CRISIS MANAGEMENT AND
CRISIS
COMMUNICATION
MANAGEMENT
PRECAUTION
PLANNING-PREVENTION
CRISIS
COPING
POST-CRISIS
SUMMARY
PARTTWO
FROMTHEORY
TOPRACTICE
6
PRELIMINARY
ANALYSIS:
CRISIS,
AUDIENCE
AND
PLACE
CHARACTERISTICS
(CAP)
CRISIS
CHARACTERISTICS
GEOGRAPHICAL
SCALE
ORIGIN
OFCASUALTIES:
LOCAL
ORFOREIGNER?
STAGE
AND
DURATION
TYPE
OFTHREAT
AND
SCALE
OFDAMAGE
AUDIENCE
CHARACTERISTICS
PROXIMITY
/DISTANCE
BETWEEN
THE
TARGET
AUDIENCE
AND
THE
PLACE
INCRISIS
AUDIENCE
TYPE
AND
SIZE
AUDIENCE
KNOWLEDGE
AND
PLACE S
FORMER
IMAGE
SOURCES
AND
KINDS
OFINFORMATION
SOCIAL-POLITICAL
ENVIRONMENT
AND
ESSENTIAL
VALUES
PLACE
CHARACTERISTICS
POWER
AND
STATUS
RESOURCE
AVAILABILITY
LOCATION
AND
CLOSENESS
TOTHE
CORE
OFTHE
CRISIS
APLACE S
LIFECYCLE
WHAT
ISTHE
TYPE
OFREGIME
AND
WHAT
ISTHE
LOCAL
LEADERSHIP
QUALITY?
THECAMPAIGN S
GOALS
AND
TIMING
SUMMARY
7
SOURCE
STRATEGIES
REPLACING
THE
SOURCE
OFTHE
MESSAGE
COME
SEEFORYOURSELF
USING
CELEBRITIES
ASAN
ALTERNATIVE
SOURCE
OFINFORMATION
BUYING
NEWS
SPACE
INFLUENCING
THE
SOURCE
OFTHE
MESSAGE
ESTABLISHING
RAPPORT
WITH
THE
NEWSPEOPLE
EXPLOITING
ETHNIC,
RELIGIOUS
ORCULTURAL
BACKGROUND
SIMILARITY
TOGAIN
SYMPATHY
BLOCKING
MEDIA
ACCESS
PHYSICAL!
ECONOMIC
THREAT
TONEWSPEOPLE
SUMMARY
CONTENTS
VII
85
86
88
91
95
97
99
101
102
102
102
103
104
105
105
106
107
109
110
111
111
113
115
116
117
117
120
122
123
124
125
126
129
129
130
131
132
133
VIII
CONTENTS
8 MESSAGE-FOCUSED
STRATEGIES
135
DISREGARD
FOR/PARTIAL
ACKNOWLEDGMENT
OFTHE
CRISIS
136
CRISIS?
WHAT
CRISIS?
136
ACKNOWLEDGING
THE
NEGATIVE
IMAGE
139
REDUCING
THE
SCALE
OFTHE
CRISIS
141
FULL
ACKNOWLEDGMENT
OFTHE
CRISIS
AND
MODERATE
COPING
MEASURES
142
TACKLING
THE
CRISIS
142
HOSTING
SPOTLIGHT
EVENTS
144
HOSTING
OPINION
LEADERS
149
PROMOTING
PLACES
USING
FILMS,
TELEVISION
SERIES
AND
BOOKS
151
ENGAGING
CELEBRITIES
155
FULLACKNOWLEDGMENT
OFTHE
CRISIS
AND
EXTREME
COPING
MEASURES
158
DELIVERING
ACOUNTER-MESSAGE
158
SPINNING
LIABILITIES
INTO
ASSETS
161
RIDICULE
THE
STEREOTYPE
167
DISENGAGEMENT
FROM
THE
PLACE S
MAIN
CHARACTERISTICS
168
BRANDING
CONTRARY
TOTHESTEREOTYPE
168
GEOGRAPHICAL
ISOLATION
170
CHANGING
THEPLACE S
NAME
173
SUMMARY
177
9
MEDIA
STRATEGIES
FOCUSED
ONTHE
TARGETAUDIENCE
178
SIMILARITY
TOTHE
TARGET
AUDIENCE
179
PATRIOTISM
AND
NATIONALISM
180
CHANGING
THE
TARGET
AUDIENCE
184
SUMMARY
185
10
THEMULTI-STEP
MODEL
FORALTERING
PLACE
IMAGE
187
INNOVATION
INTHE
MULTI-STEP
MODEL
FORALTERING
PLACE
IMAGE
189
CHOOSING
THE
MOST
APPROPRIATE
STRATEGY
191
CRISIS
CHARACTERISTICS
192
AUDIENCE
CHARACTERISTICS
192
PLACE
CHARACTERISTICS
193
SOURCE
STRATEGIES
194
AUDIENCE
STRATEGIES
194
MESSAGE
STRATEGIES
195
CASE
STUDIES
ILLUSTRATING
THE
MULTI-STEP
MODEL
FORALTERING
PLACE
IMAGE
196
SUMMARY
202
FINAL
OBSERVATIONS
ANDLESSONS
204
REFERENCES
211
INDEX
225
|
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| author | Avraham, Eli Ketter, Eran |
| author_facet | Avraham, Eli Ketter, Eran |
| author_role | aut aut |
| author_sort | Avraham, Eli |
| author_variant | e a ea e k ek |
| building | Verbundindex |
| bvnumber | BV026661622 |
| classification_rvk | AP 17400 |
| ctrlnum | (OCoLC)914671929 (DE-599)BSZ281111650 |
| discipline | Allgemeines |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV026661622 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:16:46Z |
| institution | BVB |
| isbn | 9780750684521 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022210231 |
| oclc_num | 914671929 |
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| owner_facet | DE-188 |
| physical | XIV, 231 S Ill. |
| publishDate | 2008 |
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| record_format | marc |
| spelling | Avraham, Eli Verfasser aut Media strategies for marketing places in crisis improving the image of cities, countries and tourist destinations Eli Avraham and Eran Ketter 1. ed. Amsterdam [u.a.] Elsevier [u.a.] 2008 XIV, 231 S Ill. txt rdacontent n rdamedia nc rdacarrier Soziomarketing (DE-588)4116549-4 gnd rswk-swf Region (DE-588)4049029-4 gnd rswk-swf Krise (DE-588)4033203-2 gnd rswk-swf Stadt (DE-588)4056723-0 gnd rswk-swf Staat (DE-588)4056618-3 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Imagewerbung (DE-588)4134968-4 gnd rswk-swf Stadt (DE-588)4056723-0 s Image (DE-588)4026574-2 s Krise (DE-588)4033203-2 s Soziomarketing (DE-588)4116549-4 s Region (DE-588)4049029-4 s Staat (DE-588)4056618-3 s DE-188 Imagewerbung (DE-588)4134968-4 s Ketter, Eran Verfasser aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022210231&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Avraham, Eli Ketter, Eran Media strategies for marketing places in crisis improving the image of cities, countries and tourist destinations Soziomarketing (DE-588)4116549-4 gnd Region (DE-588)4049029-4 gnd Krise (DE-588)4033203-2 gnd Stadt (DE-588)4056723-0 gnd Staat (DE-588)4056618-3 gnd Image (DE-588)4026574-2 gnd Imagewerbung (DE-588)4134968-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4049029-4 (DE-588)4033203-2 (DE-588)4056723-0 (DE-588)4056618-3 (DE-588)4026574-2 (DE-588)4134968-4 |
| title | Media strategies for marketing places in crisis improving the image of cities, countries and tourist destinations |
| title_auth | Media strategies for marketing places in crisis improving the image of cities, countries and tourist destinations |
| title_exact_search | Media strategies for marketing places in crisis improving the image of cities, countries and tourist destinations |
| title_full | Media strategies for marketing places in crisis improving the image of cities, countries and tourist destinations Eli Avraham and Eran Ketter |
| title_fullStr | Media strategies for marketing places in crisis improving the image of cities, countries and tourist destinations Eli Avraham and Eran Ketter |
| title_full_unstemmed | Media strategies for marketing places in crisis improving the image of cities, countries and tourist destinations Eli Avraham and Eran Ketter |
| title_short | Media strategies for marketing places in crisis |
| title_sort | media strategies for marketing places in crisis improving the image of cities countries and tourist destinations |
| title_sub | improving the image of cities, countries and tourist destinations |
| topic | Soziomarketing (DE-588)4116549-4 gnd Region (DE-588)4049029-4 gnd Krise (DE-588)4033203-2 gnd Stadt (DE-588)4056723-0 gnd Staat (DE-588)4056618-3 gnd Image (DE-588)4026574-2 gnd Imagewerbung (DE-588)4134968-4 gnd |
| topic_facet | Soziomarketing Region Krise Stadt Staat Image Imagewerbung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022210231&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT avrahameli mediastrategiesformarketingplacesincrisisimprovingtheimageofcitiescountriesandtouristdestinations AT kettereran mediastrategiesformarketingplacesincrisisimprovingtheimageofcitiescountriesandtouristdestinations |