Brand positioning: strategies for competitive advantage
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Delhi [u.a.]
Tata McGraw-Hill
2007
|
| Ausgabe: | 2. ed., 6. repr. |
| Schlagworte: | |
| Beschreibung: | XIV, 292 S. Ill., graph. Darst. |
| ISBN: | 9780070581593 0070581592 |
Internformat
MARC
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| 020 | |a 9780070581593 |9 978-0-07-058159-3 | ||
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| 100 | 1 | |a Sengupta, Subroto |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand positioning |b strategies for competitive advantage |c Subroto Sengupta |
| 250 | |a 2. ed., 6. repr. | ||
| 264 | 1 | |a New Delhi [u.a.] |b Tata McGraw-Hill |c 2007 | |
| 300 | |a XIV, 292 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products |x Marketing | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022205709 | ||
Datensatz im Suchindex
| _version_ | 1804145263366897664 |
|---|---|
| any_adam_object | |
| author | Sengupta, Subroto |
| author_facet | Sengupta, Subroto |
| author_role | aut |
| author_sort | Sengupta, Subroto |
| author_variant | s s ss |
| building | Verbundindex |
| bvnumber | BV026655963 |
| ctrlnum | (OCoLC)918459278 (DE-599)BVBBV026655963 |
| edition | 2. ed., 6. repr. |
| format | Book |
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| id | DE-604.BV026655963 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:16:40Z |
| institution | BVB |
| isbn | 9780070581593 0070581592 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022205709 |
| oclc_num | 918459278 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIV, 292 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Tata McGraw-Hill |
| record_format | marc |
| spelling | Sengupta, Subroto Verfasser aut Brand positioning strategies for competitive advantage Subroto Sengupta 2. ed., 6. repr. New Delhi [u.a.] Tata McGraw-Hill 2007 XIV, 292 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Positionierung Marketing (DE-588)4503311-0 s DE-188 |
| spellingShingle | Sengupta, Subroto Brand positioning strategies for competitive advantage Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4503311-0 |
| title | Brand positioning strategies for competitive advantage |
| title_auth | Brand positioning strategies for competitive advantage |
| title_exact_search | Brand positioning strategies for competitive advantage |
| title_full | Brand positioning strategies for competitive advantage Subroto Sengupta |
| title_fullStr | Brand positioning strategies for competitive advantage Subroto Sengupta |
| title_full_unstemmed | Brand positioning strategies for competitive advantage Subroto Sengupta |
| title_short | Brand positioning |
| title_sort | brand positioning strategies for competitive advantage |
| title_sub | strategies for competitive advantage |
| topic | Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| topic_facet | Brand name products Marketing Markenpolitik Positionierung Marketing |
| work_keys_str_mv | AT senguptasubroto brandpositioningstrategiesforcompetitiveadvantage |