The great American blow-up: puffery in advertising and selling
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Madison, Wis.
Univ. of Wisconsin Press
1975
|
| Schlagworte: | |
| Beschreibung: | XVI, 368 S. |
| ISBN: | 0299067300 |
Internformat
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| 300 | |a XVI, 368 S. | ||
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| 650 | 4 | |a Advertising |z United States | |
| 650 | 4 | |a Selling | |
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Datensatz im Suchindex
| _version_ | 1804145248535838720 |
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| any_adam_object | |
| author | Preston, Ivan L. |
| author_facet | Preston, Ivan L. |
| author_role | aut |
| author_sort | Preston, Ivan L. |
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| callnumber-raw | HF5813.U6P68 1975 |
| callnumber-search | HF5813.U6P68 1975 |
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| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026643024 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:16:26Z |
| institution | BVB |
| isbn | 0299067300 |
| language | English |
| lccn | 74027313//r76 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022194040 |
| oclc_num | 252487248 |
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| physical | XVI, 368 S. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Univ. of Wisconsin Press |
| record_format | marc |
| spelling | Preston, Ivan L. Verfasser aut The great American blow-up puffery in advertising and selling Ivan L. Preston Madison, Wis. Univ. of Wisconsin Press 1975 XVI, 368 S. txt rdacontent n rdamedia nc rdacarrier Advertising United States Selling Advertising laws United States Geschichte (DE-588)4020517-4 gnd rswk-swf Recht (DE-588)4048737-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Recht (DE-588)4048737-4 s Geschichte (DE-588)4020517-4 s DE-604 |
| spellingShingle | Preston, Ivan L. The great American blow-up puffery in advertising and selling Advertising United States Selling Advertising laws United States Geschichte (DE-588)4020517-4 gnd Recht (DE-588)4048737-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4020517-4 (DE-588)4048737-4 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | The great American blow-up puffery in advertising and selling |
| title_auth | The great American blow-up puffery in advertising and selling |
| title_exact_search | The great American blow-up puffery in advertising and selling |
| title_full | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_fullStr | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_full_unstemmed | The great American blow-up puffery in advertising and selling Ivan L. Preston |
| title_short | The great American blow-up |
| title_sort | the great american blow up puffery in advertising and selling |
| title_sub | puffery in advertising and selling |
| topic | Advertising United States Selling Advertising laws United States Geschichte (DE-588)4020517-4 gnd Recht (DE-588)4048737-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising United States Selling Advertising laws United States Geschichte Recht Werbung USA |
| work_keys_str_mv | AT prestonivanl thegreatamericanblowuppufferyinadvertisingandselling |