Influencer marketing: who really influences your customers?
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier
2008
London, New York Routledge |
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | XIV, 235 S. graph. Darst. |
| ISBN: | 0750686006 9780750686006 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026633178 | ||
| 003 | DE-604 | ||
| 005 | 20170614 | ||
| 007 | t | ||
| 008 | 110326s2008 d||| |||| 00||| eng d | ||
| 020 | |a 0750686006 |9 0-7506-8600-6 | ||
| 020 | |a 9780750686006 |9 978-0-7506-8600-6 | ||
| 035 | |a (OCoLC)914642751 | ||
| 035 | |a (DE-599)GBV544022246 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-898 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Brown, Duncan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Influencer marketing |b who really influences your customers? |c By Duncan Brown and Nick Hayes |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2008 | |
| 264 | 1 | |a London, New York |b Routledge | |
| 300 | |a XIV, 235 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 2 | |a Beeinflussung |0 (DE-588)4005203-5 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Hayes, Nick |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022185222&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022185222 | ||
Record in the Search Index
| _version_ | 1804145236910276608 |
|---|---|
| adam_text | Contents
Foreword vi
Preface vii
Nick Hayes
Introduction xi
Duncan Brown and Nick Hayes
1 Marketing is broken 1
2 What s wrong with traditional marketing today? 11
3 How buyers buy 21
4 Decision-maker ecosystems 28
5 How influence works 37
6 Who are your influencers? 49
7 Identifying and ranking influencers 67
8 Who should evaluate the influencers in your market? 78
9 Marketing to influencers 81
10 Good, bad and ugly influencers 91
11 Marketing through influencers 105
12 Marketing with influencers 113
13 Evaluating influencer marketing 129
14 Influencer marketing and word of mouth 138
15 Social media - the new influence enablers 147
16 Influencing through social media 164
17 Influencing consumers 177
18 Influencers in consumer markets 189
19 How to structure influencer marketing in your organisation 204
20 Making influencer marketing work for your company 212
21 The future of influencer marketing 224
Index 233
|
| any_adam_object | 1 |
| author | Brown, Duncan Hayes, Nick |
| author_facet | Brown, Duncan Hayes, Nick |
| author_role | aut aut |
| author_sort | Brown, Duncan |
| author_variant | d b db n h nh |
| building | Verbundindex |
| bvnumber | BV026633178 |
| classification_rvk | QP 600 QP 611 QW 300 |
| ctrlnum | (OCoLC)914642751 (DE-599)GBV544022246 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01742nam a2200445 c 4500</leader><controlfield tag="001">BV026633178</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170614 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s2008 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750686006</subfield><subfield code="9">0-7506-8600-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780750686006</subfield><subfield code="9">978-0-7506-8600-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)914642751</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV544022246</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Brown, Duncan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Influencer marketing</subfield><subfield code="b">who really influences your customers?</subfield><subfield code="c">By Duncan Brown and Nick Hayes</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam [u.a.]</subfield><subfield code="b">Elsevier</subfield><subfield code="c">2008</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London, New York</subfield><subfield code="b">Routledge</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 235 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Hier auch später erschienene, unveränderte Nachdrucke</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Beeinflussung</subfield><subfield code="0">(DE-588)4005203-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hayes, Nick</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022185222&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-022185222</subfield></datafield></record></collection> |
| id | DE-604.BV026633178 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:16:15Z |
| institution | BVB |
| isbn | 0750686006 9780750686006 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022185222 |
| oclc_num | 914642751 |
| open_access_boolean | |
| owner | DE-188 DE-898 DE-BY-UBR |
| owner_facet | DE-188 DE-898 DE-BY-UBR |
| physical | XIV, 235 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Elsevier Routledge |
| record_format | marc |
| spelling | Brown, Duncan Verfasser aut Influencer marketing who really influences your customers? By Duncan Brown and Nick Hayes 1. ed. Amsterdam [u.a.] Elsevier 2008 London, New York Routledge XIV, 235 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s DE-188 Hayes, Nick Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022185222&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brown, Duncan Hayes, Nick Influencer marketing who really influences your customers? Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Beeinflussung (DE-588)4005203-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4005203-5 |
| title | Influencer marketing who really influences your customers? |
| title_auth | Influencer marketing who really influences your customers? |
| title_exact_search | Influencer marketing who really influences your customers? |
| title_full | Influencer marketing who really influences your customers? By Duncan Brown and Nick Hayes |
| title_fullStr | Influencer marketing who really influences your customers? By Duncan Brown and Nick Hayes |
| title_full_unstemmed | Influencer marketing who really influences your customers? By Duncan Brown and Nick Hayes |
| title_short | Influencer marketing |
| title_sort | influencer marketing who really influences your customers |
| title_sub | who really influences your customers? |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Beeinflussung (DE-588)4005203-5 gnd |
| topic_facet | Verbraucherverhalten Marketing Beeinflussung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022185222&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT brownduncan influencermarketingwhoreallyinfluencesyourcustomers AT hayesnick influencermarketingwhoreallyinfluencesyourcustomers |