Kellogg on advertising and media:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2008
|
| Schlagworte: | |
| Beschreibung: | XI, 292 S. Ill., graph. Darst. |
| ISBN: | 9780470119860 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026632897 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s2008 ad|| |||| 00||| eng d | ||
| 020 | |a 9780470119860 |9 978-0-470-11986-0 | ||
| 035 | |a (OCoLC)845260130 | ||
| 035 | |a (DE-599)BVBBV026632897 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 659.111 | |
| 245 | 1 | 0 | |a Kellogg on advertising and media |c The Kellogg School of Management. Ed. by Bobby J. Calder |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2008 | |
| 300 | |a XI, 292 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Calder, Bobby J. |4 edt | |
| 710 | 2 | |a Kellogg School of Management |e Sonstige |0 (DE-588)6504426-5 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022184965 | ||
Datensatz im Suchindex
| _version_ | 1804145236539080704 |
|---|---|
| any_adam_object | |
| author2 | Calder, Bobby J. |
| author2_role | edt |
| author2_variant | b j c bj bjc |
| author_facet | Calder, Bobby J. |
| building | Verbundindex |
| bvnumber | BV026632897 |
| ctrlnum | (OCoLC)845260130 (DE-599)BVBBV026632897 |
| dewey-full | 659.111 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.111 |
| dewey-search | 659.111 |
| dewey-sort | 3659.111 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV026632897 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:16:15Z |
| institution | BVB |
| institution_GND | (DE-588)6504426-5 |
| isbn | 9780470119860 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022184965 |
| oclc_num | 845260130 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XI, 292 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kellogg on advertising and media The Kellogg School of Management. Ed. by Bobby J. Calder Hoboken, NJ Wiley 2008 XI, 292 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mediaplanung (DE-588)4038221-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Mediaplanung (DE-588)4038221-7 s DE-188 Calder, Bobby J. edt Kellogg School of Management Sonstige (DE-588)6504426-5 oth |
| spellingShingle | Kellogg on advertising and media Mediaplanung (DE-588)4038221-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4038221-7 (DE-588)4061963-1 (DE-588)4143413-4 |
| title | Kellogg on advertising and media |
| title_auth | Kellogg on advertising and media |
| title_exact_search | Kellogg on advertising and media |
| title_full | Kellogg on advertising and media The Kellogg School of Management. Ed. by Bobby J. Calder |
| title_fullStr | Kellogg on advertising and media The Kellogg School of Management. Ed. by Bobby J. Calder |
| title_full_unstemmed | Kellogg on advertising and media The Kellogg School of Management. Ed. by Bobby J. Calder |
| title_short | Kellogg on advertising and media |
| title_sort | kellogg on advertising and media |
| topic | Mediaplanung (DE-588)4038221-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Mediaplanung Unternehmen Aufsatzsammlung |
| work_keys_str_mv | AT calderbobbyj kelloggonadvertisingandmedia AT kelloggschoolofmanagement kelloggonadvertisingandmedia |