Brand new China: advertising, media, and commercial culture
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass. [u.a.]
Harvard Univ. Press
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 411 S. Ill., graph. Darst. |
| ISBN: | 9780674026803 0674026802 |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand new China |b advertising, media, and commercial culture |c Jing Wang |
| 264 | 1 | |a Cambridge, Mass. [u.a.] |b Harvard Univ. Press |c 2007 | |
| 300 | |a XIII, 411 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804145232525131776 |
|---|---|
| any_adam_object | 1 |
| author | Wang, Jing |
| author_facet | Wang, Jing |
| author_role | aut |
| author_sort | Wang, Jing |
| author_variant | j w jw |
| building | Verbundindex |
| bvnumber | BV026629640 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.C5 |
| callnumber-search | HF5813.C5 |
| callnumber-sort | HF 45813 C5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17380 QG 860 |
| ctrlnum | (OCoLC)836646708 (DE-599)BVBBV026629640 |
| dewey-full | 659.10951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10951 |
| dewey-search | 659.10951 |
| dewey-sort | 3659.10951 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV026629640 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:16:11Z |
| institution | BVB |
| isbn | 9780674026803 0674026802 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022182080 |
| oclc_num | 836646708 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIII, 411 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Harvard Univ. Press |
| record_format | marc |
| spelling | Wang, Jing Verfasser aut Brand new China advertising, media, and commercial culture Jing Wang Cambridge, Mass. [u.a.] Harvard Univ. Press 2007 XIII, 411 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Werbung (DE-588)4065541-6 s Werbewirkung (DE-588)4189647-6 s Marketing (DE-588)4037589-4 s Markenartikel (DE-588)4037584-5 s DE-188 Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 V:DE-604 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016436618&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wang, Jing Brand new China advertising, media, and commercial culture Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4065541-6 (DE-588)4140889-5 (DE-588)4037584-5 (DE-588)4037589-4 (DE-588)4009937-4 |
| title | Brand new China advertising, media, and commercial culture |
| title_auth | Brand new China advertising, media, and commercial culture |
| title_exact_search | Brand new China advertising, media, and commercial culture |
| title_full | Brand new China advertising, media, and commercial culture Jing Wang |
| title_fullStr | Brand new China advertising, media, and commercial culture Jing Wang |
| title_full_unstemmed | Brand new China advertising, media, and commercial culture Jing Wang |
| title_short | Brand new China |
| title_sort | brand new china advertising media and commercial culture |
| title_sub | advertising, media, and commercial culture |
| topic | Werbewirkung (DE-588)4189647-6 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Werbewirkung Werbung Werbepsychologie Markenartikel Marketing China |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016436618&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT wangjing brandnewchinaadvertisingmediaandcommercialculture |