Product and services management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
SAGE
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 270 S. graph. Darst. |
| ISBN: | 1412908655 9781412908658 1412908647 9781412908641 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804145189301780480 |
|---|---|
| adam_text | Contents
About the Authors vi
Introduction vii
1 The Product as an Economic Variable 1
2 Types of Product Decisions 19
3 Product Life Cycle and Marketing Strategy 43
4 Evaluation of Product/Service Portfolio 62
5 New Product/Service Development and Portfolio Models 82
6 Pre-Development Activities of New Products and Services 101
7 Development, Testing and Launching New
Products and Services 119
8 Successful Adoption and Diffusion of New
Products and Services 146
9 Identification and Revitalization of Weak
Products and Services 175
10 Evaluation of Weak Products/Services and
Elimination Strategies 198
11 Organizational Arrangements for Developing, Managing
and Eliminating Products and Services 226
Appendix 1 New Product Budget 250
Index 262
|
| any_adam_object | 1 |
| author | Aulōnitēs, Geōrgios I. 20./21. Jh Papastathopoulou, Paulina |
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| author_role | aut aut |
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| bvnumber | BV026592941 |
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| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026592941 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:15:30Z |
| institution | BVB |
| isbn | 1412908655 9781412908658 1412908647 9781412908641 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022149944 |
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| physical | VIII, 270 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | SAGE |
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| spelling | Aulōnitēs, Geōrgios I. 20./21. Jh. Verfasser (DE-588)170348202 aut Product and services management George J. Avlonitis and Paulina Papastathopoulou London [u.a.] SAGE 2006 VIII, 270 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktpolitik (DE-588)4134655-5 s DE-188 Dienstleistungsbetrieb (DE-588)4012181-1 s Papastathopoulou, Paulina Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022149944&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Aulōnitēs, Geōrgios I. 20./21. Jh Papastathopoulou, Paulina Product and services management Dienstleistungsbetrieb (DE-588)4012181-1 gnd Produktpolitik (DE-588)4134655-5 gnd |
| subject_GND | (DE-588)4012181-1 (DE-588)4134655-5 |
| title | Product and services management |
| title_auth | Product and services management |
| title_exact_search | Product and services management |
| title_full | Product and services management George J. Avlonitis and Paulina Papastathopoulou |
| title_fullStr | Product and services management George J. Avlonitis and Paulina Papastathopoulou |
| title_full_unstemmed | Product and services management George J. Avlonitis and Paulina Papastathopoulou |
| title_short | Product and services management |
| title_sort | product and services management |
| topic | Dienstleistungsbetrieb (DE-588)4012181-1 gnd Produktpolitik (DE-588)4134655-5 gnd |
| topic_facet | Dienstleistungsbetrieb Produktpolitik |
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