UMTS - the lagging adoption of a network system innovation: a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services
Gespeichert in:
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Fribourg
iimt Univ. Press
2006
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| Schriftenreihe: | IIMT - series on management in technology
IIMT - dissertations |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXII, 301 S. graph. Darst. |
| ISBN: | 9783906428888 |
Internformat
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| 245 | 1 | 0 | |a UMTS - the lagging adoption of a network system innovation |b a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services |c by Martin Steinert |
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Datensatz im Suchindex
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| adam_text | Table of Content
Table of Content
Preface HI
Acknowledgement V
Mode of Use IX
Table of Content XVII
List of Figures XXI
List of Tables XXV
List of Abbreviations XXVII
1 Mobile Data Services and their Different Global Success Stories I
1.1 Mobile Data Services in Europe- Failing the UMTS Promise 3
1.1.1 European 3G Licensing Procedures from the Year 2000 on 4
1.1.2 European Developments and Opinions in 2001 - On Track to Growth 6
1.1.3 European Developments and Opinions in 2002- Reality Shock 10
1.1.4 European Developments and Opinions in 2003 - Standstill 14
1.1.5 European Developments and Opinions in 2004-A Summary 16
1.2 Asia s stunning Mobile Data Service Success - NTT DoCoMo s i-mode and FOMA.... 17
1.2.1 i-mode sand FOMA s Evolution to Global Leadership 17
1.2.2 i-mode sand FOMA s Sites and Services 21
1.2.3 i-mode and FOMA hand sets 25
1.2.4 DoCoMo and its Cooperation and Partnership Strategy 26
1.3 Asia s stunning Mobile Data Service Success - SK Telekom s CDMA 2000
Stealth 3G 29
1.3.1 The rise of SK Telecom 30
1.3.2 SK Telecom s Services and Platforms 33
1.3.3 The SK Telecom Strategy 38
1.4 The Stuck-in-the-Middle-Position of European Mobile Providers 42
1.4.1 Network Convergence 43
1.4.2 Value Creation 44
1.4.3 European Providers Mobile Data Service Problem 45
2 Diffusion and Adoption Theory, the Theoretical Background of the European
UMTS Dilemma 51
2.1 The Diffusion and Adoption of a Network System Innovation 53
2.1.1 Packet Switched Mobile Data Services, a Network System Innovation 58
2.1.2 Packet Switched Mobile Data Services, and their Network Externalities 59
2.1.3 Packet Switched Mobile Data Services and the Problem of Critical Mass 63
2.1.4 Further Relevant Theories 65
2.2 Adoption Theory and Barriers to Adoption 69
2.2.1 Rogers Five Stage Model of Innovation-Decision Process 69
2.2.2 Adaptations and Alteration to Rogers Model 73
2.2.3 A Devised Model of the Adoption Process for Network System Innovations 76
2.3 Research Design Cornerstones 78
Table of Content _^__^__
3 Empirical Analysis of the State of the Art of Mobile Data Services in Europe 81
3.1 Switzerland, an ICT Indicator Country for Western Europe 83
3.1.1 Switzerland is scoring high on International ICT Rankings and Indices 83
3.1.2 Basic Economic Indicators of the Swiss ICT Market are in the lead,
relative to Europe 88
3.1.3 Switzerland is a Proven Test Market Prior to a European Launch of Goods
or Services 99
3.1.4 Closing the case of Switzerland as an ICT Indicator Country for
Western Europe 100
3.2 The Survey: Future of Mobile Data Services 102
3.2.1 General Information about the underlying Data: Universe, Sample
and Methodology 102
3.2.2 Descriptive Results 1: Current Usage of Mobile Services 107
3.2.3 Descriptive Results II: Planned Investments in Mobile Service 109
3.2.4 Descriptive Results III: Investment Confidence Indicator 110
3.2.5 Summary of the Descriptive Results - Europe did fail the UMTS Promise 111
4 A Basic Hypothesis on the Behaviour of European Businesses towards
Mobile Data Services 113
4.1 Multivariate Analysis of the Data- Sensing a Hypothesis 115
4.1.1 Hierarchic Cluster Analysis of the Survey Data 115
4.1.2 Two-Step Cluster Analysis of the Survey Data 121
4.1.3 Cross Tabulation and Contingency Analysis of the Survey Data 136
4.1.4 Interim Results 142
4.2 A Brief Technology Comparison - Elaborating the Base Hypothesis 143
4.2.1 A Framework to Compare Wireless Communication Technologies 144
4.2.2 A Comparison of GSM, GPRS/UMTS, WLAN, Bluetooth and GPS 161
4.2.3 Elaborating the Hypothesis 164
5 Reasons for Inhibited Mobile Data Service Adoption - an Empirical Analysis 165
5.1 Sequential Online Delphi (SOD) on Factors Influencing Mobile Data Services
Adoption 167
5.1.1 Preliminary Aspects about the Model Methodology 167
5.1.2 SOD on Mobile Data Service Adoption - Survey Setup 173
5.1.3 SOD on Mobile Data Service Adoption - Participating Experts and
Elaborated Factors 177
5.1.4 Synthesising the Expert Model on Barriers to the Adoption of Mobile Data
Services 191
5.2 Testing HbaSK, Empirical Results of a Logistic Regression on Barriers to
Mobile Data Services 197
5.2.1 General Information about the Sample and the Data Transformation Process... 197
5.2.2 Logistic Regression on 330 Barriers for Mobile Data Services
from 156 companies 199
5.2.3 Summary of the Results of the Logistic Regressions on Mobile Data Services. 216
Table of Content
6 Resulting Normative Recommendations for European Mobile Providers 219
6.1 Rehearsal of the Major Findings 221
6.2 Normative Recommendations for European Mobile Providers 229
6.3 Conceptual Reflections on Future Works 234
Bibliography 237
Annexe 1: Survey Questionnaire, Future of Mobile Data Services (French) 253
Annexe 2: Dendrogram Hierarchical Cluster Analysis, M-Coefficient,
Single-Linkage Method 257
Annexe 3: Dendrogram Hierarchical Cluster Analysis, M-Coefficient,
Complete-Linkage Method 263
Annexe 4: Screenshots of the Sequential Online Delphi (SOD) Survey 269
Annexe 5: Original Factors of the Sequential Online Delphi (SOD) 275
Annexe 6: Barriers, Original 361 Answers from 156 Swiss Companies 283
Annexe 7: SPSS Output, Logistic Regression Usage Data 287
Annexe 8: SPSS Output, Logistic Regression Investment Data 295
_____^_ List of Figures
List of Figures
Figures Chapter Zero:
Motivation and Mode of Use
Figure 1 Line of Argumentation within the Dissertation XII
Figure 2 Synopsis of the Structure of the Dissertation XIV
Figures Chapter One:
Mobile Data Services and their Different Global Success Stories
Figure 3 Chapter One Highlights the Research Problem I
Figure 4 Timeline for the Introduction of Packed Switched Networks 7
Figure 5 Western European Mobile Subscribers and Mobile Data Service Users
(in million Users per Year) 7
Figure 6 Western European ARPU from Mobile Data Services in Euro (in Euro per Year) 8
Figure 7 Mobile Data Service Revenues by Type of Service for Western Europe
(in billion Euros per Year) 9
Figure 8 Operators Share of Mobile Data Service Revenues in Western Europe
(in Percent per Year) 10
Figure 9 Composition of the Financial Crisis Indicator 13
Figure 10 Adoption of Mobile Solutions among Companies Following a Mobile Strategy
(in Percent) 15
Figure 11 i-mode Subscription Development and Service Milestones 19
Figure 12 PDC s Sunset and FOMA s Dawn (subscribers in thousands) 20
Figure 13 i-mode s Portal Sites, PDC/mova and FOMA fsites in thousands) 21
Figure 14 Independent i-mode Sites (sites in thousands) 22
Figure 15 i-mode Collaboration Concept 26
Figure 16 Korea s Third ICT Master Plan 2002-2006 30
Figure 17 Expansions of SK Telecoms Service Offer 34
Figure 18 bcp - SK Telecom s Business Platform 38
Figure 19 SK Telecom s Optimal Network Portfolio 39
Figure 20 SK Telecom s Integrated Services 40
Figure 21 Wireless Access Technologies 44
Figure 22 Co-opetition, Schematically 45
Figure 23 Worldwide Mobile Subscribers with 3G Network Access 47
Figure 24 Worldwide Revenue Predictions for 3G Services 47
Figures Chapter Two:
Diffusion and Adoption Theory, the Theoretical Background of the European UMTS Dilemma
Figure 25 Chapter Two frames the Field of Research Theoretically 51
Figure 26 The Innovation Diffusion Curve and its Adopter Categories 54
Figure 27 Diffusion and Adoption Curve Barriers 55
Figure 28 Mobile Data Value Web 58
Figure 29 Continuum of Network Goods 59
Figure 30 Positive Direct and Indirect Network Effects 60
Figure 31 Positive Direct Effects 61
Figure 32 Negative Network Effects, Network Congestion 62
Figure 33 Overall Network Effect 62
Figure 34 Diffusion Curve in a Critical Mass Network 64
Figure 35 Rohlfs Demand Curve 65
List of Figures ^___ ^ . ——
Figure 36 Fives Stage Model of Innovation-Decision Process 70
Figure 37 Variables Determining the Rate of Adoption of Innovation 71
Figure 38 Elaborated Adoption Process 74
Figure 39 The Individual Adoption Process for Critical Mass Systems 75
Figure 40 Adoption Process for Network System Innovations 76
Figure 41 Weiber s Adoption Curve for a System-Effect Good 79
Figures Chapter Three:
Empirical Analysis of the State of the Arts of Mobile Data Services in Europe
Figure 42 Chapter Three Defines the Research Problem 81
Figure 43 The ITU Mobile Telecommunication and Internet Index 2002 84
Figure 44 The NRI Framework 86
Figure 45 Swiss ISI Rank in 2004 87
Figure 46 European Mobile Providers 98
Figure 47 Fixed Mobile Substitution in Europe
Figure 48 Response Channel in Percent 04
Figure 49 Language Distribution in the Sample (left pie chart) and of Switzerland
(right pie chart) in Percent 104
Figure 50 Sample in terms of Branch Affiliation (left pie chart) and Company Size
(right pie chart) in Percent 105
Figure 51 Current Usage of Mobile Services in Percent 108
Figure 52 Companies planning Further Investments in Mobile Services in Percent 109
Figures Chapter Four:
A Basic Hypothesis on the Behaviour of European Businesses towards Mobile Data Services
Figure 53 Chapter Four elaborates a Hf,a,ic 115
Figure 54 Distribution, Auto-clustering, AIC, Usage of Mobile Data Services 125
Figure 55 GSM-Usage of Mobile Data Services, Percentage within Cluster 126
Figure 56 UMTS/GPRS - Usage of Mobile Data Services, Percentage within Cluster 126
Figure 57 WLAN -Usage of Mobile Data Services, Percentage within Cluster 127
Figure 58 Bluetooth - Usage of Mobile Data Services, Percentage within Cluster 128
Figure 59 GPS - Usage of Mobile Data Services, Percentage within Cluster 128
Figure 60 Distribution, Auto-clustering, AIC, Investment in Mobile Data Services 131
Figure 61 GSM - Investment in Mobile Data Services, Percentage within Cluster 132
Figure 62 UMTS/GPRS - Investment in Mobile Data Services, Percentage within Cluster... 132
Figure 63 WLAN - Investment in Data Services, Percentage within Cluster 133
Figure 64 Bluetooth - Investment in Mobile Data Services, Percentage within Cluster 134
Figure 65 GPS - Investment in Mobile Data Services, Percentage within Cluster 134
Figure 66 Architecture of a GSM Network Based on rel-6 148
Figure 67 UMTS Domain Reference Architecture Based on UTRA-FDD Specifications 152
Figure 68 WLAN Architecture, version 802.11 g, in the Ad Hoc Mode and
the Infrastructure Mode 155
Figure 69 Bluetooth Architecture, Based on Version 2.0 + Enhanced Data Rate 157
Figure 70 GPS Control Segment Based on GPS SPS 2nd Edition 160
^ List of Figures
Figures Chapter Five:
Reasons for Inhibited Mobile Data Service Adoption - an Empirical Analysis
Figure 71 Chapter Five confirms the //j,m,c empirically 165
Figure 72 Porter s Value Chain, Adapted for m-Commerce 169
Figure 73 Mobile Data Value Web 170
Figure 74 A Typology of Perspectives in End-User Service Adoption Studies 171
Figure 75 1CT Barriers to Mobile Data Service Adoption 182
Figure 76 Product and Services Barriers to Mobile Data Service Adoption 186
Figure 77 Organisation and Management Barriers to Mobile Data Service Adoption 188
Figure 78 Social Environment Barriers to Mobile Data Service Adoption 191
Figure 79 lshikawa s Cause Effect Diagram 194
Figure 80 Expert Model of Barriers to the Enterprise Adoption of Mobile Data Services 195
Figure 81 Classification Plot - Usage (logistic regression) 206
Figure 82 UMTS/GPRS - Usage of Mobile Data Services, Percentage within Cluster 210
Figure 83 Classification Plot - Investment (logistic regression) 211
Figure 84 UMTS/GPRS - Investing in Mobile Data Services, Percentage within Cluster 215
Figure 85 Empirical Results on Barriers to the Implementation of Mobile Data Services I ....216
Figure 86 Empirical Results on Barriers for the Implementation of Mobile Data Services 11.218
Figures Chapter Six-
Resulting Normative Recommendations for European Mobile Providers
Figure 87 Chapter Six Synthesises Normative Recommendations for European
Mobile Providers 219
Figure 88 Expert Model of Barriers to the Enterprise Adoption of Mobile Data Services 225
Figure 89 Empirical Results on Barriers for the Implementation of Mobile Data Services II .227
Figure 90 Normative Recommendations for European Mobile Providers 233
Figure 91 Adoption Process for Network System Innovations 234
List of Tables
List of Tables
Tables Chapter One:
Mobile Data Services and their different global Success Stories
Table 1 European GSM Data from the pre 3G world 3
Table 2 European UMTS Licensing 5
Table 3 UMTS Launch Dates as of January 2005 12
Table 4 The Crisis of Deutsche Telekom Signalled by Analysing the Financial Statements.. 14
Table 5 CAGR Predictions for Mobile Data Service Spending in Europe 16
Table 6 Key Financial Data of NTT DoCoMo 18
Table 7 Breakdown of i-mode Subscribers by Age and Sex (i) 22
Table 8 Breakdown of i-mode Subscribers by Age and Sex (ii) 23
Table 9 i-mode and FOMA Facts and Figures as of April 30, 2005 24
Table 10 Key Financial Data of SK Telecom 32
Table 11 Evolution of SK Telecom s Wireless Internet Business 33
Tables Chapter Three:
Empirical Analysis of the State of the Art of Mobile Data Services in Europe
Table 12 Network Readiness Index (NRI) Ranking from Selected Countries 85
Table 13 2004 ISI Data from Selected Countries 87
Table 14 Euro Exchange Rates 88
Table 15 ICT Market Volume in EUR 89
Table 16 Swiss ICT Market in terms of Market Segments 90
Table 17 Annual ICT Expenditure in EUR, Per Capita and as % of GDP 91
Table 18 Evolution and Forecasts of Main Lines and ISDN Lines 2003-2006 93
Table 19 Evolution and Forecast of Internet, ADSL and Cable Modem Subscriptions
2003-2006 95
Table 20 Internet Access in Switzerland, Split by Technologies 96
Table 21 Evolution of Mobile Subscriptions 2003-2006 97
Table 22 Current Usage of Mobile Services in Percent (n=294) 108
Table 23 Companies Planning Further Investments in Mobile Services (n=294) 110
Table 24 Confidence Indicator (n=294) 111
Tables Chapter Four:
A Basic Hypothesis on the Behaviour of European Businesses towards Mobile Data Services
Table 25 Combination Possibilities for Binary Variables 117
Table 26 Auto-Clustering, AIC, Usage of Mobile Data Services 124
Table 27 GSM - Usage of Mobile Data Services, Percentage within Cluster 126
Table 28 UMTS/GPRS - Usage of Mobile Data Services, Percentage within Cluster 127
Table 29 WLAN - Usage of Mobile Data Services, Percentage within Custer 127
Table 30 Bluetooth - Usage of Mobile Data Services, Percentage within Cluster 128
Table 31 GPS - Usage of Mobile Data Services, Percentage within Cluster 129
Table 32 Auto-Clustering, AIC, Investment in Mobile Data Services 130
Table 33 GSM - Investment in Mobile Data Services, Percentage within Cluster 132
Table 34 UMTS/GPRS - Investment in Mobile Data Services, Percentage within Cluster... 133
Table 35 WLAN - Investment in Data Services, Percentage within Cluster 133
Table 36 Bluetooth - Investment in Mobile Data Services, Percentage within Cluster 134
Table 37 GPS - Investment in Mobile Data Services, Percentage within Cluster 135
Table 38 Ixj Cross Tabulation 137
List of Tables
Table 39 Contingency Analysis - Usage of Mobile Services (n=294) 140
Table 40 Contingency Analysis - Investment in Mobile Services (n=294) 141
Table 41 OS1 Reference Model and its Internet Implementation 145
Table 42 Comparison Parameters for Wireless Communication Systems 146
Table 43 GSM Parameters 150
Table 44 UMTS Parameters 153
Table 45 WLAN Parameters 156
Table 46 Bluetooth Parameters 158
Table 47 GPS Parameters 161
Table 48 Parameter Comparison between GSM, GPRS/UMTS, WLAN, Bluetooth
and GPS 162
Tables Chapter Five:
Reasons for Inhibited Mobile Data Service Adoption - an Empirical Analysis
Table 49 Evolutionary Stages of a Business Ecosystem 167
Table 50 Experts participating in the Sequential Online Delphi 178
Table 51 SOD - Factor Overview 179
Table 52 ICT Factors 180
Table 53 Products and Service Factors 182
Table 54 Organisation and Management Factors 187
Table 55 Social Environment Factors 189
Table 56 Barriers of Mobile Data Service Adoption 192
Table 57 Barriers of Mobile Data Service Adoption contained in the sample
of the 330 answers 198
Table 58 Answer Frequency of Barriers of Mobile Data Service Adoption
(logistic regression) 205
Table 59 Resulting Pseudo R2 on the Usage - No Usage Model 207
Table 60 Wald statistics on the Usage - No Usage Model 208
Table 61 Resulting Pseudo R2 on the Investing - Not Investing Model 212
Table 62 Wald statistics on the Investing - Not Investing Model 214
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| record_format | marc |
| series2 | IIMT - series on management in technology IIMT - dissertations |
| spelling | Steinert, Martin Verfasser aut UMTS - the lagging adoption of a network system innovation a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services by Martin Steinert Fribourg iimt Univ. Press 2006 XXXII, 301 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier IIMT - series on management in technology IIMT - dissertations Zugl.: Fribourg, Univ., Diss., 2006 Adoption Marketing (DE-588)4272156-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf UMTS (DE-588)4563298-4 gnd rswk-swf Investitionsverhalten (DE-588)4114046-1 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Europa (DE-588)4015701-5 g UMTS (DE-588)4563298-4 s Adoption Marketing (DE-588)4272156-8 s Unternehmen (DE-588)4061963-1 s Investitionsverhalten (DE-588)4114046-1 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022143153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Steinert, Martin UMTS - the lagging adoption of a network system innovation a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services Adoption Marketing (DE-588)4272156-8 gnd Unternehmen (DE-588)4061963-1 gnd UMTS (DE-588)4563298-4 gnd Investitionsverhalten (DE-588)4114046-1 gnd |
| subject_GND | (DE-588)4272156-8 (DE-588)4061963-1 (DE-588)4563298-4 (DE-588)4114046-1 (DE-588)4015701-5 (DE-588)4113937-9 |
| title | UMTS - the lagging adoption of a network system innovation a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services |
| title_auth | UMTS - the lagging adoption of a network system innovation a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services |
| title_exact_search | UMTS - the lagging adoption of a network system innovation a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services |
| title_full | UMTS - the lagging adoption of a network system innovation a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services by Martin Steinert |
| title_fullStr | UMTS - the lagging adoption of a network system innovation a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services by Martin Steinert |
| title_full_unstemmed | UMTS - the lagging adoption of a network system innovation a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services by Martin Steinert |
| title_short | UMTS - the lagging adoption of a network system innovation |
| title_sort | umts the lagging adoption of a network system innovation a hypothesis generating empirical study exploring which factors influence european companies usage and investment behaviour towards packet switched mobile data services |
| title_sub | a hypothesis generating empirical study, exploring which factors influence European companies' usage and investment behaviour towards packet switched mobile data services |
| topic | Adoption Marketing (DE-588)4272156-8 gnd Unternehmen (DE-588)4061963-1 gnd UMTS (DE-588)4563298-4 gnd Investitionsverhalten (DE-588)4114046-1 gnd |
| topic_facet | Adoption Marketing Unternehmen UMTS Investitionsverhalten Europa Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022143153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT steinertmartin umtsthelaggingadoptionofanetworksysteminnovationahypothesisgeneratingempiricalstudyexploringwhichfactorsinfluenceeuropeancompaniesusageandinvestmentbehaviourtowardspacketswitchedmobiledataservices |