Marketing metrics and financial performance:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
2006
|
| Schriftenreihe: | Relevant knowledge series
|
| Schlagworte: | |
| Beschreibung: | XV, 92 S. |
| ISBN: | 9780965711470 0965711471 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rakwb | ||
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| 245 | 1 | 0 | |a Marketing metrics and financial performance |c Donald R. Lehmann ; David J. Reibstein |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Inst. |c 2006 | |
| 300 | |a XV, 92 S. | ||
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| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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Datensatz im Suchindex
| _version_ | 1804145171760152576 |
|---|---|
| any_adam_object | |
| author | Lehmann, Donald R. 1944- Reibstein, David J. |
| author_GND | (DE-588)135641780 (DE-588)171714709 |
| author_facet | Lehmann, Donald R. 1944- Reibstein, David J. |
| author_role | aut aut |
| author_sort | Lehmann, Donald R. 1944- |
| author_variant | d r l dr drl d j r dj djr |
| building | Verbundindex |
| bvnumber | BV026577164 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)255604522 (DE-599)BVBBV026577164 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026577164 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:15:13Z |
| institution | BVB |
| isbn | 9780965711470 0965711471 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022136658 |
| oclc_num | 255604522 |
| open_access_boolean | |
| owner | DE-188 DE-384 DE-N2 |
| owner_facet | DE-188 DE-384 DE-N2 |
| physical | XV, 92 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Marketing Science Inst. |
| record_format | marc |
| series2 | Relevant knowledge series |
| spelling | Lehmann, Donald R. 1944- Verfasser (DE-588)135641780 aut Marketing metrics and financial performance Donald R. Lehmann ; David J. Reibstein Cambridge, Mass. Marketing Science Inst. 2006 XV, 92 S. txt rdacontent n rdamedia nc rdacarrier Relevant knowledge series Marketing (DE-588)4037589-4 gnd rswk-swf Effizienzmessung (DE-588)4151076-8 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Effizienzmessung (DE-588)4151076-8 s Kennzahl (DE-588)4114166-0 s DE-188 Reibstein, David J. Verfasser (DE-588)171714709 aut |
| spellingShingle | Lehmann, Donald R. 1944- Reibstein, David J. Marketing metrics and financial performance Marketing (DE-588)4037589-4 gnd Effizienzmessung (DE-588)4151076-8 gnd Kennzahl (DE-588)4114166-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151076-8 (DE-588)4114166-0 |
| title | Marketing metrics and financial performance |
| title_auth | Marketing metrics and financial performance |
| title_exact_search | Marketing metrics and financial performance |
| title_full | Marketing metrics and financial performance Donald R. Lehmann ; David J. Reibstein |
| title_fullStr | Marketing metrics and financial performance Donald R. Lehmann ; David J. Reibstein |
| title_full_unstemmed | Marketing metrics and financial performance Donald R. Lehmann ; David J. Reibstein |
| title_short | Marketing metrics and financial performance |
| title_sort | marketing metrics and financial performance |
| topic | Marketing (DE-588)4037589-4 gnd Effizienzmessung (DE-588)4151076-8 gnd Kennzahl (DE-588)4114166-0 gnd |
| topic_facet | Marketing Effizienzmessung Kennzahl |
| work_keys_str_mv | AT lehmanndonaldr marketingmetricsandfinancialperformance AT reibsteindavidj marketingmetricsandfinancialperformance |