Integrated marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
2008
|
| Ausgabe: | European ed. |
| Schlagworte: | |
| Beschreibung: | XVIII, 523 S. Ill., graph. Darst. |
| ISBN: | 0077111206 9780077111205 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s2008 ad|| |||| 00||| eng d | ||
| 020 | |a 0077111206 |9 0-07-711120-6 | ||
| 020 | |a 9780077111205 |9 978-007711120-5 | ||
| 035 | |a (OCoLC)255540845 | ||
| 035 | |a (DE-599)BVBBV026573285 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 658.802 | |
| 100 | 1 | |a Ouwersloot, Hans |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communications |c Hans Ouwersloot; Tom Duncan |
| 250 | |a European ed. | ||
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 2008 | |
| 300 | |a XVIII, 523 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
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| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 1 | 2 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Duncan, Tom |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022133476 | ||
Datensatz im Suchindex
| _version_ | 1804145167673851904 |
|---|---|
| any_adam_object | |
| author | Ouwersloot, Hans Duncan, Tom |
| author_facet | Ouwersloot, Hans Duncan, Tom |
| author_role | aut aut |
| author_sort | Ouwersloot, Hans |
| author_variant | h o ho t d td |
| building | Verbundindex |
| bvnumber | BV026573285 |
| ctrlnum | (OCoLC)255540845 (DE-599)BVBBV026573285 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | European ed. |
| format | Book |
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| id | DE-604.BV026573285 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:15:09Z |
| institution | BVB |
| isbn | 0077111206 9780077111205 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022133476 |
| oclc_num | 255540845 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVIII, 523 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Ouwersloot, Hans Verfasser aut Integrated marketing communications Hans Ouwersloot; Tom Duncan European ed. London [u.a.] McGraw-Hill 2008 XVIII, 523 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s Duncan, Tom Verfasser aut |
| spellingShingle | Ouwersloot, Hans Duncan, Tom Integrated marketing communications Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4232471-3 (DE-588)4131075-5 |
| title | Integrated marketing communications |
| title_auth | Integrated marketing communications |
| title_exact_search | Integrated marketing communications |
| title_full | Integrated marketing communications Hans Ouwersloot; Tom Duncan |
| title_fullStr | Integrated marketing communications Hans Ouwersloot; Tom Duncan |
| title_full_unstemmed | Integrated marketing communications Hans Ouwersloot; Tom Duncan |
| title_short | Integrated marketing communications |
| title_sort | integrated marketing communications |
| topic | Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Integriertes Management Marketing Unternehmen Kommunikationspolitik Marktkommunikation |
| work_keys_str_mv | AT ouwersloothans integratedmarketingcommunications AT duncantom integratedmarketingcommunications |