The 50-plus market: why the future is age-neutral when it comes to marketing and branding
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2006
|
| Ausgabe: | Reprint. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 314 S. graph. Darst. |
| ISBN: | 0749442581 |
Internformat
MARC
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| 245 | 1 | 0 | |a The 50-plus market |b why the future is age-neutral when it comes to marketing and branding |c Dick Stroud |
| 246 | 1 | 3 | |a The fifty-plus market |
| 250 | |a Reprint. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2006 | |
| 300 | |a XVI, 314 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Middle-aged consumers |x Attitudes | |
| 650 | 4 | |a Older consumers |x Attitudes | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Älterer Mensch |0 (DE-588)4141482-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mittleres Lebensalter |0 (DE-588)4124931-8 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022124156 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804145154928410624 |
|---|---|
| any_adam_object | |
| author | Stroud, Dick |
| author_facet | Stroud, Dick |
| author_role | aut |
| author_sort | Stroud, Dick |
| author_variant | d s ds |
| building | Verbundindex |
| bvnumber | BV026562531 |
| ctrlnum | (OCoLC)918547284 (DE-599)BVBBV026562531 |
| dewey-full | 658.800844 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800844 |
| dewey-search | 658.800844 |
| dewey-sort | 3658.800844 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Reprint. |
| format | Book |
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| id | DE-604.BV026562531 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:14:57Z |
| institution | BVB |
| isbn | 0749442581 |
| language | English |
| lccn | 2005019164 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022124156 |
| oclc_num | 918547284 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVI, 314 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Stroud, Dick Verfasser aut The 50-plus market why the future is age-neutral when it comes to marketing and branding Dick Stroud The fifty-plus market Reprint. London [u.a.] Kogan Page 2006 XVI, 314 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Middle-aged consumers Attitudes Older consumers Attitudes Marketing (DE-588)4037589-4 gnd rswk-swf Älterer Mensch (DE-588)4141482-2 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Mittleres Lebensalter (DE-588)4124931-8 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Mittleres Lebensalter (DE-588)4124931-8 s Alter (DE-588)4001446-0 s Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s DE-188 Älterer Mensch (DE-588)4141482-2 s 1\p DE-604 http://www.loc.gov/catdir/toc/ecip0515/2005019164.html Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stroud, Dick The 50-plus market why the future is age-neutral when it comes to marketing and branding Marketing Middle-aged consumers Attitudes Older consumers Attitudes Marketing (DE-588)4037589-4 gnd Älterer Mensch (DE-588)4141482-2 gnd Zielgruppe (DE-588)4117714-9 gnd Mittleres Lebensalter (DE-588)4124931-8 gnd Alter (DE-588)4001446-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4141482-2 (DE-588)4117714-9 (DE-588)4124931-8 (DE-588)4001446-0 (DE-588)4062644-1 |
| title | The 50-plus market why the future is age-neutral when it comes to marketing and branding |
| title_alt | The fifty-plus market |
| title_auth | The 50-plus market why the future is age-neutral when it comes to marketing and branding |
| title_exact_search | The 50-plus market why the future is age-neutral when it comes to marketing and branding |
| title_full | The 50-plus market why the future is age-neutral when it comes to marketing and branding Dick Stroud |
| title_fullStr | The 50-plus market why the future is age-neutral when it comes to marketing and branding Dick Stroud |
| title_full_unstemmed | The 50-plus market why the future is age-neutral when it comes to marketing and branding Dick Stroud |
| title_short | The 50-plus market |
| title_sort | the 50 plus market why the future is age neutral when it comes to marketing and branding |
| title_sub | why the future is age-neutral when it comes to marketing and branding |
| topic | Marketing Middle-aged consumers Attitudes Older consumers Attitudes Marketing (DE-588)4037589-4 gnd Älterer Mensch (DE-588)4141482-2 gnd Zielgruppe (DE-588)4117714-9 gnd Mittleres Lebensalter (DE-588)4124931-8 gnd Alter (DE-588)4001446-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Middle-aged consumers Attitudes Older consumers Attitudes Älterer Mensch Zielgruppe Mittleres Lebensalter Alter Verbraucherverhalten |
| url | http://www.loc.gov/catdir/toc/ecip0515/2005019164.html |
| work_keys_str_mv | AT strouddick the50plusmarketwhythefutureisageneutralwhenitcomestomarketingandbranding AT strouddick thefiftyplusmarket |