Predicting market success: new ways to measure customer loyalty and engage customers with your brand
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 242 S. Ill., graph. Darst. |
| ISBN: | 047004022X 9780470040225 |
Internformat
MARC
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| 245 | 1 | 0 | |a Predicting market success |b new ways to measure customer loyalty and engage customers with your brand |c Robert Passikoff |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2006 | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022118361 | ||
Datensatz im Suchindex
| _version_ | 1804145147064090625 |
|---|---|
| adam_text | Contents
Foreword xi
Jack Trout
Acknowledgments xiii
Introduction: Why the Four P s No Longer Work
and the Three Words (Including Loyalty) That Took
Their Place 1
Chapter 1
Why Marketers Can t Predict Customer Behavior—
Whoops, Now They Can 15
Chapter 2
From Brand Guessing to Brand Building: How to Profitably
Engage Your Customer 28
Chapter 3
How to Measure Customer Values, Expectations, and Loyalty 58
Chapter 4
Loyalty Is 70 Percent Emotional: An Emotional Bond Engages
Customers and Makes Money 88
Chapter 5
Easy-to-Implement Customer Loyalty Metrics: How to
Supercharge Traditional Research and Marketing 111
Chapter 6
The Four Proven Drivers of Customer Loyalty:
A Category-by-Category Expose 152
ix
x Contents
Chapter 7
The Power of Human and Celebrity-Based Brands: When
It Works, When It s Wasted 175
Chapter 8
The Future of Branding 207
Conclusion 228
Epilogue 232
Don E. Schultz, PhD
Index 235
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:14:49Z |
| institution | BVB |
| isbn | 047004022X 9780470040225 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022118361 |
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| spelling | Passikoff, Robert Verfasser aut Predicting market success new ways to measure customer loyalty and engage customers with your brand Robert Passikoff Hoboken, NJ Wiley 2006 XIV, 242 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundentreue (DE-588)4393499-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Kundenbindung (DE-588)4384508-3 s Kundentreue (DE-588)4393499-7 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022118361&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Passikoff, Robert Predicting market success new ways to measure customer loyalty and engage customers with your brand Kundenbindung (DE-588)4384508-3 gnd Kundentreue (DE-588)4393499-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
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| title | Predicting market success new ways to measure customer loyalty and engage customers with your brand |
| title_auth | Predicting market success new ways to measure customer loyalty and engage customers with your brand |
| title_exact_search | Predicting market success new ways to measure customer loyalty and engage customers with your brand |
| title_full | Predicting market success new ways to measure customer loyalty and engage customers with your brand Robert Passikoff |
| title_fullStr | Predicting market success new ways to measure customer loyalty and engage customers with your brand Robert Passikoff |
| title_full_unstemmed | Predicting market success new ways to measure customer loyalty and engage customers with your brand Robert Passikoff |
| title_short | Predicting market success |
| title_sort | predicting market success new ways to measure customer loyalty and engage customers with your brand |
| title_sub | new ways to measure customer loyalty and engage customers with your brand |
| topic | Kundenbindung (DE-588)4384508-3 gnd Kundentreue (DE-588)4393499-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Kundenbindung Kundentreue Markenpolitik |
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