Brand hijack: marketing without marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Portfolio
2005
|
| Schlagworte: | |
| Beschreibung: | 278 S. Ill., graph. Darst. |
| ISBN: | 1591841402 1591840783 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Wipperfürth, Alex |
| author_facet | Wipperfürth, Alex |
| author_role | aut |
| author_sort | Wipperfürth, Alex |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV026555094 |
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| id | DE-604.BV026555094 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:14:48Z |
| institution | BVB |
| isbn | 1591841402 1591840783 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022117512 |
| oclc_num | 255008240 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 278 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Portfolio |
| record_format | marc |
| spelling | Wipperfürth, Alex Verfasser aut Brand hijack marketing without marketing Alex Wipperfürth New York, NY [u.a.] Portfolio 2005 278 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Entwicklung (DE-588)4113450-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marke (DE-588)4074577-6 s Entwicklung (DE-588)4113450-3 s Verbraucherverhalten (DE-588)4062644-1 s DE-188 Marketingmanagement (DE-588)4168907-0 s |
| spellingShingle | Wipperfürth, Alex Brand hijack marketing without marketing Markenpolitik (DE-588)4144679-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Marke (DE-588)4074577-6 gnd Entwicklung (DE-588)4113450-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4168907-0 (DE-588)4074577-6 (DE-588)4113450-3 (DE-588)4062644-1 |
| title | Brand hijack marketing without marketing |
| title_auth | Brand hijack marketing without marketing |
| title_exact_search | Brand hijack marketing without marketing |
| title_full | Brand hijack marketing without marketing Alex Wipperfürth |
| title_fullStr | Brand hijack marketing without marketing Alex Wipperfürth |
| title_full_unstemmed | Brand hijack marketing without marketing Alex Wipperfürth |
| title_short | Brand hijack |
| title_sort | brand hijack marketing without marketing |
| title_sub | marketing without marketing |
| topic | Markenpolitik (DE-588)4144679-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Marke (DE-588)4074577-6 gnd Entwicklung (DE-588)4113450-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Markenpolitik Marketingmanagement Marke Entwicklung Verbraucherverhalten |
| work_keys_str_mv | AT wipperfurthalex brandhijackmarketingwithoutmarketing |