Consumer-centric category management: how to increase profits by managing categories based on consumer needs
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverz. |
| Beschreibung: | XI, 356 S. Ill., graph. Darst. |
| ISBN: | 9780471703594 0471703591 |
Internformat
MARC
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Datensatz im Suchindex
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.78 |
| dewey-search | 658.78 |
| dewey-sort | 3658.78 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026533577 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:14:23Z |
| institution | BVB |
| institution_GND | (DE-588)5262849-8 |
| isbn | 9780471703594 0471703591 |
| language | English |
| lccn | 2005021556 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022098109 |
| oclc_num | 615430493 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XI, 356 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Wiley |
| record_format | marc |
| spelling | Consumer-centric category management how to increase profits by managing categories based on consumer needs AC Nielsen with John Karolefski and Al Heller Hoboken, NJ Wiley 2006 XI, 356 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Retail trade Management Consumers' preferences Kategorienmanagement (DE-588)4500887-5 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kategorienmanagement (DE-588)4500887-5 s Kundenorientierung (DE-588)4316837-1 s DE-188 Karolefski, John Sonstige oth Heller, Al Sonstige oth A. C. Nielsen Company (Chicago-Schaumburg, Ill.) Sonstige (DE-588)5262849-8 oth http://www.loc.gov/catdir/toc/ecip0516/2005021556.html Inhaltsverz. |
| spellingShingle | Consumer-centric category management how to increase profits by managing categories based on consumer needs Retail trade Management Consumers' preferences Kategorienmanagement (DE-588)4500887-5 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4500887-5 (DE-588)4316837-1 |
| title | Consumer-centric category management how to increase profits by managing categories based on consumer needs |
| title_auth | Consumer-centric category management how to increase profits by managing categories based on consumer needs |
| title_exact_search | Consumer-centric category management how to increase profits by managing categories based on consumer needs |
| title_full | Consumer-centric category management how to increase profits by managing categories based on consumer needs AC Nielsen with John Karolefski and Al Heller |
| title_fullStr | Consumer-centric category management how to increase profits by managing categories based on consumer needs AC Nielsen with John Karolefski and Al Heller |
| title_full_unstemmed | Consumer-centric category management how to increase profits by managing categories based on consumer needs AC Nielsen with John Karolefski and Al Heller |
| title_short | Consumer-centric category management |
| title_sort | consumer centric category management how to increase profits by managing categories based on consumer needs |
| title_sub | how to increase profits by managing categories based on consumer needs |
| topic | Retail trade Management Consumers' preferences Kategorienmanagement (DE-588)4500887-5 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Retail trade Management Consumers' preferences Kategorienmanagement Kundenorientierung |
| url | http://www.loc.gov/catdir/toc/ecip0516/2005021556.html |
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