Trade show management: planning, implementing and controlling of trade shows, conventions and events
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2005
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XXVI, 1136 S. Ill., graph. Darst. |
| ISBN: | 3409143335 |
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|---|---|
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| adam_text | IMAGE 1
TIABLE OF CINTEHTI
PREFACE V
INTRODUCTION IX
LIST OF AUTHORS XXI
PART I: ORIGINS, HISTORY AND FUTURE CHALLENGES OF
THE TRADE SHOW INDUSTRY
CHAPTER 1: HISTORY AND DEVELOPMENT OF THE TRADE SHOW INDUSTRY VOLKER
RODEKAMP
ON THE HISTORY OF TRADE FAIRS IN GERMANY AND EUROPE 5
KURT SCHOOP HISTORY AND EVOLUTION OF TRADE SHOW MODELS 15
CHAPTER 2: CHARACTERISTICS AND TYPES OF TRADE SHOWS AND
THEIR ECONOMIC IMPACT MANFRED KIRCHGEORG CHARACTERISTICS AND FORMS OF
TRADE SHOWS * 33
CHRISTIAN BRUHE TRADE SHOWS AS A LIVE COMMUNICATION TOOL 57
KLAUS E. GOEHRMANN TRADE SHOWS AS TOOLS OF REGIONAL AND GLOBAL MARKETING
IN POLITICS 71
WOLFGANG CLEMENT FAIRS AS AN INSTRUMENT OF ECONOMIC AND FOREIGN POLICY
81
XIII
IMAGE 2
TABLE OF CONTENTS
HERMANN KRESSE THE IMPORTANCE OF ASSOCIATIONS AND INSTITUTIONS IN THE
TRADE FAIR INDUSTRY 85
HAANFRED BUSCHE ROLE OF STATE AND ECONOMY IN TRADE FAIR ACTIVITIES 99
PETRA HEDORFER AND NORBERT TODTER THE IMPORTANCE OF TRADE FAIRS AND
CONFERENCES TO THE GERMAN VENUE 117
UWE CHRISTIAN TAGER AND HORST PENZKOFER PRODUCTION AND EMPLOYMENT
EFFECTS OF TRADE FAIRS AND EXHIBITIONS 127
CHAPTER 3: LOCATIONS, INFRASTRUCTURE AND FACILITIES OF TRADE
SHOW COMPANIES ULRICH BAUER FUNCTIONS OF TRADE FAIR CENTRES - THE
STUTTGART MODEL 143
WILFRIED E. MOOG FACILITY MANAGEMENT IN THE TRADE SHOW INDUSTRY 159
NORBERT DAHMEN AND HERBERT VOGT MINIMUM TAXATION: A COMPETITIVE
DISADVANTAGE FOR GERMAN TRADE SHOWS? 173
CHAPTER 4: FUTURE CHALLENGES TO THE TRADE SHOW INDUSTRY
SEPP D. HECKMANN TRADE SHOWS IN TRANSITION 191
NORBERT STOECK AND KURT SCHRAUDY FROM TRADE SHOW COMPANY TO INTEGRATED
COMMUNICATION SERVICE PROVIDER 199
RAIMUND HOSCH PRIVATISING TRADE FAIR COMPANIES USING VARIOUS BUSINESS
MODELS 211
MICHAEL VON ZITZEWITZ STRUCTURAL ADAPTATION - SPLITTING BUSINESS
FUNCTIONS 225
FLAVIO CATTANEO IPO OF A TRADE FAIR ORGANISER - CASE STUDY OF FIERA
MILANO 237
XRV
IMAGE 3
TABLE OF CONTENTS
PART II: STRATEGIC MANAGEMENT OF TRADE SHOW
COMPANIES
CHAPTER 1: SITUATION ANALYSIS AND MARKET RESEARCH ALEX ULRICH STRATEGIC
MARKET ANALYSIS AS A TRADE FAIR ORGANISATION TASK 251
LOTHAR MIILLER-HAGEDORN BENCHMARKING IN TRADE FAIR COMPANIES 273
HERMANN FUCHSLOCHER ANALYSIS OF EXHIBITORS - AN INSTRUMENT OF FAIR
CONTROLLING 287
CHAPTER 2: OBJECTIVES AND STRATEGIES OF TRADE SHOW COM- PANIES WERNER M,
DORNSCHEIDT CORPORATE PRINCIPLES AS A STRATEGIC MANAGEMENT TOOL...., 303
MANFRED KIRCHGEORG AND OLIVER KLANTE STRATEGIC TRADE SHOW MARKETING 313
DIETMAR AULICH QUALITY - AN UNDERRATED SUCCESS FACTOR FOR TRADE FAIR
COMPANIES . 339
BERND A. DIEDERICHS EFFICIENCY AND COST MANAGEMENT FOR EXHIBITORS,
VISITORS AND EXHIBITIONS , 353
ULRICH ESSER TRADE FAIR COMPANIES PUBLIC RELATIONS AND COMMUNICATION
STRATEGIES 365
HANS WERNER REINHARD HOW TRADE SHOW- COMPANIES CAN MANAGE MULTIPLIERS
373
MANFRED KIRCHGEORG AND OLIVER KLANTE MANAGING ADVISORY COUNCILS FOR
TRADE SHOW COMPANY SUCCESS 401
XV
IMAGE 4
TABLE OF CONTENTS
CHAPTER 3: PRODUCT DEVELOPMENT AND MARKETING STRATEGIES
JOCHEN WITT THE SIGNIFICANCE OF NON-SPACE PRODUCTS IN THE TRADE FAIR
INDUSTRY 419
URS A. LNGOLD RE-LAUNCHING A TRADE FAIR 431
MARC SASSERATH, CHRISTIANS WENHART AND NINA DALY THE IMPACT OF BRAND
MANAGEMENT ON TRADE FAIRS 445
MICHAEL PETERS AND SABINE SCHARRER PRODUCT DEVELOPMENT IN THE FAIR AND
EXHIBITION SECTOR 463
CHAPTER 4: STRATEGIC ALLIANCES AND JOINT VENTURES
GERD ROBERTZ COALITIONS AS CHALLENGES FOR STRATEGIC TRADE FAIR
MANAGEMENT 475
JOSEF RAHMEN EXHIBITION CENTRES AS OPERATORS OF SERVICE NETWORKS 489
WERNER M. DORNSCHEIDT STRATEGIC COLLABORATION WITH ASSOCIATIONS 499
CLAUS RATTICH STRATEGIC CO-OPERATIONS IN CROSS-SELLING 511
KARLHEINZ WISMER AND CLEMENS SCHIITTE REPRESENTATION NETWORKS AS FOREIGN
SALES CHANNELS , 521
CHAPTER 5: STRATEGIES FOR INTERNATIONAL AND GLOBAL MARKETS
WILHELM GIESE GLOBAL PLAYERS - STRATEGIES FOR INTERNATIONALISING 543
ERNST RAUE THE EXPORTATION OF PREMIUM TRADE SHOW BRANDS 555
MANFRED WUTZLHOFER SUCCESS FACTORS FOR INTERNATIONALISING TRADE FAIR
ORGANISATIONS 563
XVI
IMAGE 5
TABLE OF CONTENTS
BERND JABLONOWSKI RUSSIA S TRADE SHOW INDUSTRY - CENTRAL PLANNING AND
PERESTROIKA 575
WOLFGANG SCHELLKES DEVELOPMENT OF THE TRADE FAIR INDUSTRY IN THE TRIAD
587
WOLFGANG MARZIN TRADE FAIRS IN THE USA 597
JOACHIM ERWIN MESSE DIISSELDORF AS A PIONEER IN CHINA S GROWTH MARKET
607
THOMAS KHOO TRADE FAIR TRENDS IN ASIAN COUNTRIES 615
MATTHIAS WINTER SPECIAL ASPECTS OF TRADE FAIR MANAGEMENT IN INDIA 629
CLEMENS SCHUTTE STRATEGIC DIALOGUE - A TOOL FOR MANAGING INTERNATIONAL
INVESTMENTS 639
PART HI: OPERATIONAL MANAGEMENT OF TRADE SHOW
COMPANIES
CHAPTER 1: PROJECT PLANNING AND PROJECT IMPLEMENTATION WALTER HUFNAGEL
EFFICIENT PROJECT AND PROCESS MANAGEMENT AS A SUCCESS FACTOR 655
NORBERT STOECK ACQUIRING EXHIBITORS - TOOLS OF THE TRADE SHOW ORGANISER
667
UTRICH KROMER VON BAERLE AND BERN-HARD MIILLER VISITOR ACQUISITION
INSTRUMENTS 679
ERNST KICK FOCUS ON THE FAIR VISITOR 691
ANNA HOLZNER PRICING OF TRADE FAIR SERVICES 699
XVII
IMAGE 6
TABLE OF CONTENTS
ULRICH KROMER VON BAERLE THE INTERNET AS A TRADE FAIR SALES AND
COMMUNICATION TOOL 717
BERNHARD WAGNER WHAT MAKES TRADE SHOW PORTALS UNIQUE? 731
CLOUS BILHNERT VALUE-ADDED FOR TRADE FAIRS AND EXHIBITIONS THROUGH EVENT
COMBINATIONS 751
NORBERT STOECK AND DIRK WEISS CRM -~ MANAGING POST-TRADE SHOW
RELATIONSHIPS 765
CHAPTER 2: PROJECT CONTROLLING AND QUALITY MANAGEMENT
GERHARD GERRITZEN AND MARKUS MARSCHALEK GENERAL DATA ON PROJECT
MANAGEMENT AND CONTROLLING CORPORATIONS 777
MANFRED BRUHN AND KARSTEN HADWICH MANAGING THE SERVICE QUALITY OF TRADE
FAIRS 787
CHAPTER 3: ORGANISATIONAL ASPECTS AND HUMAN RESOURCE
MANAGEMENT MICHAEL DEGEN ORGANISATION OF TRADE FAIR COMPANIES 821
PETER NEVEN TRAINING/FURTHER TRAINING FOR THE TRADE FAIR AND CONGRESS
INDUSTRY 835
ROLF WEBER PERSONNEL DEVELOPMENT IN THE TRADE SHOW INDUSTRY 853
GUNTHER HEGER EXHIBITION BOOTH PERSONNEL AS THE KEY TO SUCCESSFUL TRADE
FAIRS 861
XVIII
IMAGE 7
TABLE OF CONTENTS
PART IV: MANAGING SPECIAL TRADE SHOW EVENTS AND
SERVICE PROVIDERS RALFG. KLEINHENZ AND WOLFRAM D. SVOBODA
CHARACTERISTICS OF CONGRESS CENTRE MANAGEMENT 875
ANDRE KALDENHOFF AND KLAUS BECKMANN MANAGEMENT OF EXPERIENCE-ORIENTED
CONVENTIONS, CONFERENCES AND SEMINARS....... 889
WERNER M. DORNSCHEIDT, CLAUS GROTH AND HANS WERNER REINHARD MEGA-EVENTS
901
NORBERT STOECK SUCCESSFULLY BIDDING FOR AND STAGING MEGA-EVENTS 923
CORNELIA ZANGER EVALUATING THE SUCCESS OF TRADE FAIR EVENTS 937
JOHANNES HDILLA DESIGNING TRADE FAIR STANDS: THOUGHTS IN THREE AND FOUR
DIMENSIONS 955
KLAUS-PETER SUHLING TRADE FAIR CATERING * 965
JORG MEURER AND BIILENT AYAR LIVE COM AGENCIES AND SERVICE PROVIDERS 981
PART V: HOW EXHIBITORS AND VISITORS MANAGE
THEIR TRADE SHOW ACTIVITIES HERIBERT MEFFERT OBJECTIVES AND BENEFITS OF
TRADE FAIR PARTICIPATION FOR FIRMS AND VISITORS 993
AXEL W. ZUNDLER AND MARCO TESCHE EFFICIENTLY PREPARING AND
POST-PROCESSING TRADE FAIR APPEARANCES 1009
SVEN PRIISER TRADE SHOWS AS NETWORKING PLATFORMS 1027
RUDIGER KREIENKAMP-RABE TRADE FAIRS ABROAD - BRINGING SUCCESS TO GERMAN
FIRMS 1043
XIX
IMAGE 8
TABLE OF CONTENTS
RAINER LANDWEHR AND MARTIN KOERS SHOW AND EXHIBITION MANAGEMENT -
STAGING THE FORD CAR BRAND 1049
MICHAEL BOCK MOTOR SHOWS AS AN INTEGRATED COMMUNICATIONS TOOL 1069
STEFANIE JENSEN AND ADRIANA NUNEVA TRADE SHOWS AS AN BRAND MANAGEMENT
INSTRUMENT IN THE B2B SECTOR 1083
HERMANN FUCHSLOCHER OUTFIT FAIRS - NEW MILLENNIUM IMPACT 1101
CHARLES CHOW HOI HEE SECURITY IN TRADE FAIRS 1117
GENERAL REFERENCES IN TRADE SHOW MANAGEMENT 1123
SUBJECT INDEX 1129
XX
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| indexdate | 2025-02-20T06:37:27Z |
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| isbn | 3409143335 |
| language | German |
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| spellingShingle | Trade show management planning, implementing and controlling of trade shows, conventions and events Strategisches Management (DE-588)4124261-0 gnd Messeveranstalter (DE-588)4281336-0 gnd Messemarketing (DE-588)4169498-3 gnd Marketing (DE-588)4037589-4 gnd Messe Wirtschaft (DE-588)4074745-1 gnd |
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| title | Trade show management planning, implementing and controlling of trade shows, conventions and events |
| title_auth | Trade show management planning, implementing and controlling of trade shows, conventions and events |
| title_exact_search | Trade show management planning, implementing and controlling of trade shows, conventions and events |
| title_full | Trade show management planning, implementing and controlling of trade shows, conventions and events Manfred Kirchgeorg ... (eds.) |
| title_fullStr | Trade show management planning, implementing and controlling of trade shows, conventions and events Manfred Kirchgeorg ... (eds.) |
| title_full_unstemmed | Trade show management planning, implementing and controlling of trade shows, conventions and events Manfred Kirchgeorg ... (eds.) |
| title_short | Trade show management |
| title_sort | trade show management planning implementing and controlling of trade shows conventions and events |
| title_sub | planning, implementing and controlling of trade shows, conventions and events |
| topic | Strategisches Management (DE-588)4124261-0 gnd Messeveranstalter (DE-588)4281336-0 gnd Messemarketing (DE-588)4169498-3 gnd Marketing (DE-588)4037589-4 gnd Messe Wirtschaft (DE-588)4074745-1 gnd |
| topic_facet | Strategisches Management Messeveranstalter Messemarketing Marketing Messe Wirtschaft Aufsatzsammlung |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 621 K58 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |