There's no business that's not show business: marketing in an experience culture
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle, NJ [u.a.]
Financial Times Prentice Hall
2004
|
| Edition: | 2. print. |
| Series: | Financial Times Prentice Hall books
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXXIII, 279 S. Ill., graph. Darst. |
| ISBN: | 0130471194 |
Staff View
MARC
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| 245 | 1 | 0 | |a There's no business that's not show business |b marketing in an experience culture |c Bernd H. Schmitt ; David L. Rogers ; Karen Vrotsos |
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Record in the Search Index
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| adam_text | Contents
Foreword ix
Acknowledgments xi
9 Introduction: all business is show business xm
PART I types of shows i
Q Chapter 1 live shdws 3
Chapter2 immersionary show spaces 21
*¦ Chapter3 shows for invented (and reinvented)
Media 41
Chapter4 buzz, evangelistas, and customer
Shows 57
0 Chapter 5 integrating different types of shows ¦
part ii how to make show business
business success 91
^ Chapter6 eight steps to keeping your show on-
Brand 93
» chapter 7 creating relationships through show
Business 1 Q9
s Chapter8 extending the impact of your show i 3
(q Chapter9 measurement, budgets, and roi 141
PART III THE SHOW BUSINESS
ORGANIZATION 157
Chapter 10 internal shows for employees and
Partners 1 59
^ Chapter 11 how to run your dwn show: the three p*s
AND THE IBM QPERA 1 77
(/) Chapter 12 persona, myth, and ethos in
Leadership 1 97
:j Chapter 13 the show business leadership hall of
Fame 2Q5
part iv show business in an
experience culture 225
Chapter 14 las vegas 227
9 Chapter 15 the cooking business 241
Chapter 16 the art business 249
Ndtes 269
index 271
|
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| id | DE-604.BV026522374 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:14:10Z |
| institution | BVB |
| isbn | 0130471194 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022088031 |
| oclc_num | 728014986 |
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| owner | DE-188 |
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| physical | XXXIII, 279 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| series2 | Financial Times Prentice Hall books |
| spelling | Schmitt, Bernd 1957- Verfasser (DE-588)129688908 aut There's no business that's not show business marketing in an experience culture Bernd H. Schmitt ; David L. Rogers ; Karen Vrotsos 2. print. Upper Saddle, NJ [u.a.] Financial Times Prentice Hall 2004 XXXIII, 279 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Financial Times Prentice Hall books Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Showbusiness (DE-588)4181145-8 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Erlebnismarketing (DE-588)4318118-1 s Showbusiness (DE-588)4181145-8 s DE-188 Rogers, David L. 1970- Verfasser (DE-588)1107622506 aut Vrotsos, Karen 1960- Verfasser (DE-588)1146479786 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022088031&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schmitt, Bernd 1957- Rogers, David L. 1970- Vrotsos, Karen 1960- There's no business that's not show business marketing in an experience culture Marktkommunikation (DE-588)4131075-5 gnd Showbusiness (DE-588)4181145-8 gnd Erlebnismarketing (DE-588)4318118-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4181145-8 (DE-588)4318118-1 (DE-588)4061963-1 |
| title | There's no business that's not show business marketing in an experience culture |
| title_auth | There's no business that's not show business marketing in an experience culture |
| title_exact_search | There's no business that's not show business marketing in an experience culture |
| title_full | There's no business that's not show business marketing in an experience culture Bernd H. Schmitt ; David L. Rogers ; Karen Vrotsos |
| title_fullStr | There's no business that's not show business marketing in an experience culture Bernd H. Schmitt ; David L. Rogers ; Karen Vrotsos |
| title_full_unstemmed | There's no business that's not show business marketing in an experience culture Bernd H. Schmitt ; David L. Rogers ; Karen Vrotsos |
| title_short | There's no business that's not show business |
| title_sort | there s no business that s not show business marketing in an experience culture |
| title_sub | marketing in an experience culture |
| topic | Marktkommunikation (DE-588)4131075-5 gnd Showbusiness (DE-588)4181145-8 gnd Erlebnismarketing (DE-588)4318118-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Marktkommunikation Showbusiness Erlebnismarketing Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022088031&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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