Principles of advertising: a global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Haworth Press
2005
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XXI, 427 S. Ill., graph. Darst. |
| ISBN: | 0789023008 9780789023001 0789022990 9780789022998 |
Internformat
MARC
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| 020 | |a 0789022990 |9 0-7890-2299-0 | ||
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| 245 | 1 | 0 | |a Principles of advertising |b a global perspective |c Monle Lee ; Carla Johnson |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Haworth Press |c 2005 | |
| 300 | |a XXI, 427 S. |b Ill., graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804145103782019072 |
|---|---|
| any_adam_object | |
| author | Lee, Monle Johnson, Carla |
| author_facet | Lee, Monle Johnson, Carla |
| author_role | aut aut |
| author_sort | Lee, Monle |
| author_variant | m l ml c j cj |
| building | Verbundindex |
| bvnumber | BV026520462 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)835819169 (DE-599)BVBBV026520462 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV026520462 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:14:08Z |
| institution | BVB |
| isbn | 0789023008 9780789023001 0789022990 9780789022998 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022086263 |
| oclc_num | 835819169 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXI, 427 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Haworth Press |
| record_format | marc |
| spelling | Lee, Monle Verfasser aut Principles of advertising a global perspective Monle Lee ; Carla Johnson 2. ed. New York [u.a.] Haworth Press 2005 XXI, 427 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-188 Johnson, Carla Verfasser aut |
| spellingShingle | Lee, Monle Johnson, Carla Principles of advertising a global perspective Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Principles of advertising a global perspective |
| title_auth | Principles of advertising a global perspective |
| title_exact_search | Principles of advertising a global perspective |
| title_full | Principles of advertising a global perspective Monle Lee ; Carla Johnson |
| title_fullStr | Principles of advertising a global perspective Monle Lee ; Carla Johnson |
| title_full_unstemmed | Principles of advertising a global perspective Monle Lee ; Carla Johnson |
| title_short | Principles of advertising |
| title_sort | principles of advertising a global perspective |
| title_sub | a global perspective |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT leemonle principlesofadvertisingaglobalperspective AT johnsoncarla principlesofadvertisingaglobalperspective |