Culture and consumption II: markets, meaning, and brand management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bloomington, Ind. [u.a.]
Indiana Univ. Press
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 226 S. Ill., graph. Darst. |
| ISBN: | 9780253217615 025321761X 0253345669 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804145098290626560 |
|---|---|
| adam_text | Contents
Acknowledgments ix
part one: introduction i
1. Living in the Material World 3
2. On Oprah 6
part two: homes 17
3. The Drew Bledsoe Paradox: The Mysterious Home Economics of
Homo economicus 19
4. Homeyness: A Cultural Account of One Constellation of Consumer
Goods and Meanings 22
part three: automobiles 49
5. Calling Grease 51
¦if 6. When Cars Could Fly: Raymond Loewy, John Kenneth Galbraith,
and the 1954 Buick 53
part four: celebrities 91
7. Marilyn Monroe, Inventor of Blondness 93
8. Who Is the Celebrity Endorser? Cultural Foundations of the
Endorsement Process 97
part five: museums 117
9. The Strange Power of Uncle Meyer s Wallet 119
10. Culture and culture at the Royal Ontario Museum: An
Anthropological Approach to a Marketing Problem 122
part six: advertising 159
11. Taking Madison Avenue by Storm 161
xs 12. Advertising: Meaning versus Information 162
part seven: marketing 171
13. Sarah Zupko, Meet Mrs. Woolworth 173
14. Meaning-Management: An Anthropological Approach to the
Creation of Value 175
Bibliography 193
Index 221
|
| any_adam_object | 1 |
| author | McCracken, Grant David 1951- |
| author_GND | (DE-588)115500278 |
| author_facet | McCracken, Grant David 1951- |
| author_role | aut |
| author_sort | McCracken, Grant David 1951- |
| author_variant | g d m gd gdm |
| building | Verbundindex |
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| dewey-full | 339.47 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 339 - Macroeconomics and related topics |
| dewey-raw | 339.47 |
| dewey-search | 339.47 |
| dewey-sort | 3339.47 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Book |
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| isbn | 9780253217615 025321761X 0253345669 |
| language | English |
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| spelling | McCracken, Grant David 1951- Verfasser (DE-588)115500278 aut Culture and consumption II markets, meaning, and brand management Grant McCracken Bloomington, Ind. [u.a.] Indiana Univ. Press 2005 X, 226 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbrauch (DE-588)4078777-1 gnd rswk-swf Kultur (DE-588)4125698-0 gnd rswk-swf Konsumgesellschaft (DE-588)4165119-4 gnd rswk-swf Kultursoziologie (DE-588)4133431-0 gnd rswk-swf Anthropologie (DE-588)4002230-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbrauch (DE-588)4078777-1 s Kultur (DE-588)4125698-0 s Konsumgesellschaft (DE-588)4165119-4 s DE-188 Verbraucherverhalten (DE-588)4062644-1 s Kultursoziologie (DE-588)4133431-0 s Anthropologie (DE-588)4002230-4 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022081707&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McCracken, Grant David 1951- Culture and consumption II markets, meaning, and brand management Verbraucherverhalten (DE-588)4062644-1 gnd Verbrauch (DE-588)4078777-1 gnd Kultur (DE-588)4125698-0 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Kultursoziologie (DE-588)4133431-0 gnd Anthropologie (DE-588)4002230-4 gnd |
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| title | Culture and consumption II markets, meaning, and brand management |
| title_auth | Culture and consumption II markets, meaning, and brand management |
| title_exact_search | Culture and consumption II markets, meaning, and brand management |
| title_full | Culture and consumption II markets, meaning, and brand management Grant McCracken |
| title_fullStr | Culture and consumption II markets, meaning, and brand management Grant McCracken |
| title_full_unstemmed | Culture and consumption II markets, meaning, and brand management Grant McCracken |
| title_short | Culture and consumption II |
| title_sort | culture and consumption ii markets meaning and brand management |
| title_sub | markets, meaning, and brand management |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Verbrauch (DE-588)4078777-1 gnd Kultur (DE-588)4125698-0 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Kultursoziologie (DE-588)4133431-0 gnd Anthropologie (DE-588)4002230-4 gnd |
| topic_facet | Verbraucherverhalten Verbrauch Kultur Konsumgesellschaft Kultursoziologie Anthropologie Aufsatzsammlung |
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