Integrated marketing communications:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a]
Prentice Hall
2005
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XXII, 761 S. graph. Darst. CD-ROM (12 cm) |
| ISBN: | 0273676458 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026501420 | ||
| 003 | DE-604 | ||
| 005 | 20200127 | ||
| 007 | t | ||
| 008 | 110326s2005 d||| |||| 00||| eng d | ||
| 010 | |a 2004047715 | ||
| 020 | |a 0273676458 |9 0-273-67645-8 | ||
| 035 | |a (OCoLC)611550461 | ||
| 035 | |a (DE-599)BVBBV026501420 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 |a DE-473 | ||
| 082 | 0 | |a 658.802 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Pickton, David |e Verfasser |0 (DE-588)173412769 |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communications |c David Pickton ; Amanda Broderick |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Harlow [u.a] |b Prentice Hall |c 2005 | |
| 300 | |a XXII, 761 S. |b graph. Darst. |e CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikations-Mix |0 (DE-588)4218367-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 1 | 2 | |a Kommunikations-Mix |0 (DE-588)4218367-4 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Broderick, Amanda |e Verfasser |0 (DE-588)173412734 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022068816 | ||
Datensatz im Suchindex
| _version_ | 1804145084565815296 |
|---|---|
| any_adam_object | |
| author | Pickton, David Broderick, Amanda |
| author_GND | (DE-588)173412769 (DE-588)173412734 |
| author_facet | Pickton, David Broderick, Amanda |
| author_role | aut aut |
| author_sort | Pickton, David |
| author_variant | d p dp a b ab |
| building | Verbundindex |
| bvnumber | BV026501420 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)611550461 (DE-599)BVBBV026501420 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV026501420 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:50Z |
| institution | BVB |
| isbn | 0273676458 |
| language | English |
| lccn | 2004047715 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022068816 |
| oclc_num | 611550461 |
| open_access_boolean | |
| owner | DE-188 DE-473 DE-BY-UBG |
| owner_facet | DE-188 DE-473 DE-BY-UBG |
| physical | XXII, 761 S. graph. Darst. CD-ROM (12 cm) |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Pickton, David Verfasser (DE-588)173412769 aut Integrated marketing communications David Pickton ; Amanda Broderick 2. ed. Harlow [u.a] Prentice Hall 2005 XXII, 761 S. graph. Darst. CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Kommunikations-Mix (DE-588)4218367-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Kommunikations-Mix (DE-588)4218367-4 s Broderick, Amanda Verfasser (DE-588)173412734 aut |
| spellingShingle | Pickton, David Broderick, Amanda Integrated marketing communications Marketing (DE-588)4037589-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Kommunikations-Mix (DE-588)4218367-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4232471-3 (DE-588)4218367-4 |
| title | Integrated marketing communications |
| title_auth | Integrated marketing communications |
| title_exact_search | Integrated marketing communications |
| title_full | Integrated marketing communications David Pickton ; Amanda Broderick |
| title_fullStr | Integrated marketing communications David Pickton ; Amanda Broderick |
| title_full_unstemmed | Integrated marketing communications David Pickton ; Amanda Broderick |
| title_short | Integrated marketing communications |
| title_sort | integrated marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Kommunikations-Mix (DE-588)4218367-4 gnd |
| topic_facet | Marketing Marktkommunikation Unternehmen Kommunikationspolitik Kommunikations-Mix |
| work_keys_str_mv | AT picktondavid integratedmarketingcommunications AT broderickamanda integratedmarketingcommunications |