Essentials of marketing communications:
Saved in:
| Previous Title: | Blythe, Jim Essentials of marketing |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow [u.a.]
Financial Times Prentice Hall
2006
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XII, 332 S. graph. Darst. |
| ISBN: | 027370205X 9780273702054 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Blythe, Jim |
| author_facet | Blythe, Jim |
| author_role | aut |
| author_sort | Blythe, Jim |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV026501406 |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)835551120 (DE-599)BVBBV026501406 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV026501406 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:50Z |
| institution | BVB |
| isbn | 027370205X 9780273702054 |
| language | English |
| lccn | 2004057631 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022068804 |
| oclc_num | 835551120 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XII, 332 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Blythe, Jim Verfasser aut Essentials of marketing communications Jim Blythe 3. ed. Harlow [u.a.] Financial Times Prentice Hall 2006 XII, 332 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikations-Mix (DE-588)4218367-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Kommunikations-Mix (DE-588)4218367-4 s Früher u.d.T. Blythe, Jim Essentials of marketing |
| spellingShingle | Blythe, Jim Essentials of marketing communications Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4061963-1 (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4218367-4 |
| title | Essentials of marketing communications |
| title_auth | Essentials of marketing communications |
| title_exact_search | Essentials of marketing communications |
| title_full | Essentials of marketing communications Jim Blythe |
| title_fullStr | Essentials of marketing communications Jim Blythe |
| title_full_unstemmed | Essentials of marketing communications Jim Blythe |
| title_old | Blythe, Jim Essentials of marketing |
| title_short | Essentials of marketing communications |
| title_sort | essentials of marketing communications |
| topic | Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd |
| topic_facet | Kommunikationspolitik Unternehmen Marktkommunikation Marketing Kommunikations-Mix |
| work_keys_str_mv | AT blythejim essentialsofmarketingcommunications |