Essentials of marketing communications:
Gespeichert in:
| Vorheriger Titel: | Blythe, Jim Essentials of marketing |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Financial Times Prentice Hall
2006
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XII, 332 S. graph. Darst. |
| ISBN: | 027370205X 9780273702054 |
Internformat
MARC
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| 020 | |a 9780273702054 |9 978-0-273-70205-4 | ||
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| 100 | 1 | |a Blythe, Jim |e Verfasser |4 aut | |
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| 264 | 1 | |a Harlow [u.a.] |b Financial Times Prentice Hall |c 2006 | |
| 300 | |a XII, 332 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804145084555329536 |
|---|---|
| any_adam_object | |
| author | Blythe, Jim |
| author_facet | Blythe, Jim |
| author_role | aut |
| author_sort | Blythe, Jim |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV026501406 |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)835551120 (DE-599)BVBBV026501406 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV026501406 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:50Z |
| institution | BVB |
| isbn | 027370205X 9780273702054 |
| language | English |
| lccn | 2004057631 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022068804 |
| oclc_num | 835551120 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XII, 332 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Blythe, Jim Verfasser aut Essentials of marketing communications Jim Blythe 3. ed. Harlow [u.a.] Financial Times Prentice Hall 2006 XII, 332 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikations-Mix (DE-588)4218367-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Kommunikations-Mix (DE-588)4218367-4 s Früher u.d.T. Blythe, Jim Essentials of marketing |
| spellingShingle | Blythe, Jim Essentials of marketing communications Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4061963-1 (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4218367-4 |
| title | Essentials of marketing communications |
| title_auth | Essentials of marketing communications |
| title_exact_search | Essentials of marketing communications |
| title_full | Essentials of marketing communications Jim Blythe |
| title_fullStr | Essentials of marketing communications Jim Blythe |
| title_full_unstemmed | Essentials of marketing communications Jim Blythe |
| title_old | Blythe, Jim Essentials of marketing |
| title_short | Essentials of marketing communications |
| title_sort | essentials of marketing communications |
| topic | Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd |
| topic_facet | Kommunikationspolitik Unternehmen Marktkommunikation Marketing Kommunikations-Mix |
| work_keys_str_mv | AT blythejim essentialsofmarketingcommunications |