APA-Zitierstil (7. Ausg.)

Blythe, J. (2006). Essentials of marketing communications (3. ed.). Financial Times Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Blythe, Jim. Essentials of Marketing Communications. 3. ed. Harlow [u.a.]: Financial Times Prentice Hall, 2006.

MLA-Zitierstil (9. Ausg.)

Blythe, Jim. Essentials of Marketing Communications. 3. ed. Financial Times Prentice Hall, 2006.