Integrated marketing communications: a primer
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2004
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverz. |
| Beschreibung: | XIII, 193 S. |
| ISBN: | 0415314208 0415314216 |
Internformat
MARC
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| 100 | 1 | |a Kitchen, Philip J. |d 1953- |e Verfasser |0 (DE-588)142047279 |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communications |b a primer |c Philip J. Kitchen and Patrick de Pelsmacker |
| 264 | 1 | |a London [u.a.] |b Routledge |c 2004 | |
| 300 | |a XIII, 193 S. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kitchen, Philip J. 1953- Pelsmacker, Patrick de 1957- |
| author_GND | (DE-588)142047279 (DE-588)139398333 |
| author_facet | Kitchen, Philip J. 1953- Pelsmacker, Patrick de 1957- |
| author_role | aut aut |
| author_sort | Kitchen, Philip J. 1953- |
| author_variant | p j k pj pjk p d p pd pdp |
| building | Verbundindex |
| bvnumber | BV026494051 |
| ctrlnum | (OCoLC)834430727 (DE-599)BVBBV026494051 |
| dewey-full | 658.80014 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80014 |
| dewey-search | 658.80014 |
| dewey-sort | 3658.80014 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026494051 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:13:41Z |
| institution | BVB |
| isbn | 0415314208 0415314216 |
| language | English |
| lccn | 2004000946 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022061974 |
| oclc_num | 834430727 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIII, 193 S. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Routledge |
| record_format | marc |
| spelling | Kitchen, Philip J. 1953- Verfasser (DE-588)142047279 aut Integrated marketing communications a primer Philip J. Kitchen and Patrick de Pelsmacker London [u.a.] Routledge 2004 XIII, 193 S. txt rdacontent n rdamedia nc rdacarrier Unternehmen (DE-588)4061963-1 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s Pelsmacker, Patrick de 1957- Verfasser (DE-588)139398333 aut http://www.loc.gov/catdir/toc/ecip0413/2004000946.html Inhaltsverz. |
| spellingShingle | Kitchen, Philip J. 1953- Pelsmacker, Patrick de 1957- Integrated marketing communications a primer Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4346301-0 (DE-588)4131075-5 (DE-588)4232471-3 (DE-588)4037589-4 |
| title | Integrated marketing communications a primer |
| title_auth | Integrated marketing communications a primer |
| title_exact_search | Integrated marketing communications a primer |
| title_full | Integrated marketing communications a primer Philip J. Kitchen and Patrick de Pelsmacker |
| title_fullStr | Integrated marketing communications a primer Philip J. Kitchen and Patrick de Pelsmacker |
| title_full_unstemmed | Integrated marketing communications a primer Philip J. Kitchen and Patrick de Pelsmacker |
| title_short | Integrated marketing communications |
| title_sort | integrated marketing communications a primer |
| title_sub | a primer |
| topic | Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Unternehmen Integriertes Management Marktkommunikation Kommunikationspolitik Marketing |
| url | http://www.loc.gov/catdir/toc/ecip0413/2004000946.html |
| work_keys_str_mv | AT kitchenphilipj integratedmarketingcommunicationsaprimer AT pelsmackerpatrickde integratedmarketingcommunicationsaprimer |