Marketing communications: a European perspective
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
FT Prentice Hall
2004
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XV, 578 S. Ill., graph. Darst. |
| ISBN: | 0273685007 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s2004 ad|| |||| 00||| eng d | ||
| 020 | |a 0273685007 |9 0-273-68500-7 | ||
| 035 | |a (OCoLC)248880078 | ||
| 035 | |a (DE-599)BVBBV026490341 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Pelsmacker, Patrick de |d 1957- |e Verfasser |0 (DE-588)139398333 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b a European perspective |c Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Harlow [u.a.] |b FT Prentice Hall |c 2004 | |
| 300 | |a XV, 578 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikations-Mix |0 (DE-588)4218367-4 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022058596 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804145070189838336 |
|---|---|
| any_adam_object | |
| author | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- |
| author_GND | (DE-588)139398333 (DE-588)139398449 (DE-588)139398228 |
| author_facet | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- |
| author_role | aut aut aut |
| author_sort | Pelsmacker, Patrick de 1957- |
| author_variant | p d p pd pdp m g mg d b j v dbj dbjv |
| building | Verbundindex |
| bvnumber | BV026490341 |
| classification_rvk | QP 600 QP 637 |
| ctrlnum | (OCoLC)248880078 (DE-599)BVBBV026490341 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV026490341 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:36Z |
| institution | BVB |
| isbn | 0273685007 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022058596 |
| oclc_num | 248880078 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XV, 578 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | FT Prentice Hall |
| record_format | marc |
| spelling | Pelsmacker, Patrick de 1957- Verfasser (DE-588)139398333 aut Marketing communications a European perspective Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh 2. ed. Harlow [u.a.] FT Prentice Hall 2004 XV, 578 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikations-Mix (DE-588)4218367-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Kommunikations-Mix (DE-588)4218367-4 s 1\p DE-604 Kommunikation (DE-588)4031883-7 s 2\p DE-604 Geuens, Maggie 1969- Verfasser (DE-588)139398449 aut Van den Bergh, Joeri 1971- Verfasser (DE-588)139398228 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- Marketing communications a European perspective Unternehmen (DE-588)4061963-1 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikations-Mix (DE-588)4218367-4 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4232471-3 (DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4131075-5 (DE-588)4218367-4 |
| title | Marketing communications a European perspective |
| title_auth | Marketing communications a European perspective |
| title_exact_search | Marketing communications a European perspective |
| title_full | Marketing communications a European perspective Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh |
| title_fullStr | Marketing communications a European perspective Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh |
| title_full_unstemmed | Marketing communications a European perspective Patrick De Pelsmacker ; Maggie Geuens ; Joeri Van den Bergh |
| title_short | Marketing communications |
| title_sort | marketing communications a european perspective |
| title_sub | a European perspective |
| topic | Unternehmen (DE-588)4061963-1 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikations-Mix (DE-588)4218367-4 gnd |
| topic_facet | Unternehmen Kommunikationspolitik Kommunikation Marketing Marktkommunikation Kommunikations-Mix |
| work_keys_str_mv | AT pelsmackerpatrickde marketingcommunicationsaeuropeanperspective AT geuensmaggie marketingcommunicationsaeuropeanperspective AT vandenberghjoeri marketingcommunicationsaeuropeanperspective |