Advertising, promotion & supplemental aspects of integrated marketing communications:
Gespeichert in:
| Späterer Titel: | Shimp, Terence A. Integrated marketing communications in advertising and promotion |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
Thomson South-Western
2004
|
| Ausgabe: | 6. ed., [Nachdr.] |
| Schlagworte: | |
| Beschreibung: | XXI, 650 S. Ill. |
| ISBN: | 0030352711 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804145070093369344 |
|---|---|
| any_adam_object | |
| author | Shimp, Terence A. |
| author_facet | Shimp, Terence A. |
| author_role | aut |
| author_sort | Shimp, Terence A. |
| author_variant | t a s ta tas |
| building | Verbundindex |
| bvnumber | BV026490273 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)248908393 (DE-599)BVBBV026490273 |
| dewey-full | 658.82 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82 |
| dewey-search | 658.82 |
| dewey-sort | 3658.82 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed., [Nachdr.] |
| format | Book |
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| id | DE-604.BV026490273 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:36Z |
| institution | BVB |
| isbn | 0030352711 |
| language | English |
| lccn | 2002071957 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022058533 |
| oclc_num | 248908393 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXI, 650 S. Ill. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Thomson South-Western |
| record_format | marc |
| spelling | Shimp, Terence A. Verfasser aut Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp 6. ed., [Nachdr.] Mason, Ohio Thomson South-Western 2004 XXI, 650 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Ab 7. Aufl. u.d.T. Shimp, Terence A. Integrated marketing communications in advertising and promotion (DE-604)BV021820318 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Integriertes Management (DE-588)4346301-0 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4031883-7 (DE-588)4065541-6 (DE-588)4232471-3 (DE-588)4346301-0 (DE-588)4061963-1 (DE-588)4131075-5 |
| title | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_auth | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_exact_search | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_full | Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_fullStr | Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_full_unstemmed | Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp |
| title_new | Shimp, Terence A. Integrated marketing communications in advertising and promotion |
| title_short | Advertising, promotion & supplemental aspects of integrated marketing communications |
| title_sort | advertising promotion supplemental aspects of integrated marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Integriertes Management (DE-588)4346301-0 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Marketing Kommunikation Werbung Kommunikationspolitik Integriertes Management Unternehmen Marktkommunikation |
| work_keys_str_mv | AT shimpterencea advertisingpromotionsupplementalaspectsofintegratedmarketingcommunications |