The profit impact of marketing strategy project: retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002]
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge [u.a.]
Cambridge Univ. Press
2004
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| Subjects: | |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | XVII, 307 S. graph. Darst. |
| ISBN: | 9780521840538 9780521123457 0521840538 |
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MARC
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Record in the Search Index
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| indexdate | 2024-07-09T23:13:35Z |
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| isbn | 9780521840538 9780521123457 0521840538 |
| language | English |
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| spelling | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] ed. by Paul W. Farris ... Cambridge [u.a.] Cambridge Univ. Press 2004 XVII, 307 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke PIMS (DE-588)4200138-9 gnd rswk-swf (DE-588)4016928-5 Festschrift gnd-content (DE-588)1071861417 Konferenzschrift 2002 Charlottesville, Va. gnd-content PIMS (DE-588)4200138-9 s DE-188 Farris, Paul W. (DE-588)142526290 edt Buzzell, Robert Dow 1933- (DE-588)170036006 hnr |
| spellingShingle | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] PIMS (DE-588)4200138-9 gnd |
| subject_GND | (DE-588)4200138-9 (DE-588)4016928-5 (DE-588)1071861417 |
| title | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] |
| title_auth | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] |
| title_exact_search | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] |
| title_full | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] ed. by Paul W. Farris ... |
| title_fullStr | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] ed. by Paul W. Farris ... |
| title_full_unstemmed | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] ed. by Paul W. Farris ... |
| title_short | The profit impact of marketing strategy project |
| title_sort | the profit impact of marketing strategy project retrospect and prospects contains essays collected and published in honor of robert d buzzell the impetus for these papers and essays originates from a conference held in october 2002 |
| title_sub | retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] |
| topic | PIMS (DE-588)4200138-9 gnd |
| topic_facet | PIMS Festschrift Konferenzschrift 2002 Charlottesville, Va. |
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