The profit impact of marketing strategy project: retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002]
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
2004
|
| Schlagworte: | |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XVII, 307 S. graph. Darst. |
| ISBN: | 9780521840538 9780521123457 0521840538 |
Internformat
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| 245 | 1 | 0 | |a The profit impact of marketing strategy project |b retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] |c ed. by Paul W. Farris ... |
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| 300 | |a XVII, 307 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Buzzell, Robert Dow |d 1933- |0 (DE-588)170036006 |4 hnr | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022058184 | ||
Datensatz im Suchindex
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| author2 | Farris, Paul W. |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026489898 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:35Z |
| institution | BVB |
| isbn | 9780521840538 9780521123457 0521840538 |
| language | English |
| lccn | 2004045742 |
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| spelling | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] ed. by Paul W. Farris ... Cambridge [u.a.] Cambridge Univ. Press 2004 XVII, 307 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke PIMS (DE-588)4200138-9 gnd rswk-swf (DE-588)4016928-5 Festschrift gnd-content (DE-588)1071861417 Konferenzschrift 2002 Charlottesville, Va. gnd-content PIMS (DE-588)4200138-9 s DE-188 Farris, Paul W. (DE-588)142526290 edt Buzzell, Robert Dow 1933- (DE-588)170036006 hnr |
| spellingShingle | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] PIMS (DE-588)4200138-9 gnd |
| subject_GND | (DE-588)4200138-9 (DE-588)4016928-5 (DE-588)1071861417 |
| title | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] |
| title_auth | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] |
| title_exact_search | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] |
| title_full | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] ed. by Paul W. Farris ... |
| title_fullStr | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] ed. by Paul W. Farris ... |
| title_full_unstemmed | The profit impact of marketing strategy project retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] ed. by Paul W. Farris ... |
| title_short | The profit impact of marketing strategy project |
| title_sort | the profit impact of marketing strategy project retrospect and prospects contains essays collected and published in honor of robert d buzzell the impetus for these papers and essays originates from a conference held in october 2002 |
| title_sub | retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002] |
| topic | PIMS (DE-588)4200138-9 gnd |
| topic_facet | PIMS Festschrift Konferenzschrift 2002 Charlottesville, Va. |
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