Farris, P. W. (2004). The profit impact of marketing strategy project: Retrospect and prospects ; [contains essays collected and published in honor of Robert D. Buzzell ; the impetus for these papers and essays originates from a conference held in October 2002]. Cambridge Univ. Press.
Chicago-Zitierstil (17. Ausg.)Farris, Paul W. The Profit Impact of Marketing Strategy Project: Retrospect and Prospects ; [contains Essays Collected and Published in Honor of Robert D. Buzzell ; the Impetus for These Papers and Essays Originates from a Conference Held in October 2002]. Cambridge [u.a.]: Cambridge Univ. Press, 2004.
MLA-Zitierstil (9. Ausg.)Farris, Paul W. The Profit Impact of Marketing Strategy Project: Retrospect and Prospects ; [contains Essays Collected and Published in Honor of Robert D. Buzzell ; the Impetus for These Papers and Essays Originates from a Conference Held in October 2002]. Cambridge Univ. Press, 2004.